CBS Sports chairman blames declined ratings on oversaturation – ProFootballTalk


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When FOX CEO James Murdoch blamed the decline in NFL rankings on oversaturation from merchandise like Thursday Night Football, the NFL responded partly by focusing on the messenger not the message, on condition that FOX doesn’t broadcast Thursday night time video games. That method received’t apply this time round.

CBS Sports chairman Sean McManus has attributed the rankings decline to oversaturation as nicely, specifially citing the Thursday product that his community carries.

“I do think it’s clear that adding 10 games to the Thursday night package and two additional Sunday morning London games has clearly diluted the Sunday afternoon packages and affected the ratings,” McManus advised the Wall Street Journal, through “It’s just simple mathematics.”

As Alex Putterman of factors out, McManus had a distinct absorb early 2016, because the league was expandeing its TV choices.

“Whenever the NFL adds programming, the appetite seems to be there from fans, and the ratings keep getting better,” McManus stated on the time. “We had our highest-rated AFC championship game in 29 years. So there doesn’t seem to be a lessening of interest on the part of fans and viewers. I think Thursday night is going to continue, we’re going to continue to improve the ratings, and it’s going to continue to be a really valuable franchise and a real viewing destination for viewers, for fans.”

Then got here the decline, which was believed to be sparked by the election in 2016 and which can be the results of numerous elements in 2017. Regardless, the feedback from McManus name into query whether or not CBS even desires to proceed to broadcast Thursday Night Football, which the NFL at present awards on a year-to-year foundation, in 2018.

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