Care By Volvo subscription service starts at $ 600 per month


Volvo enters the subscription business. At the Los Angeles Auto Show on Wednesday, the Swedish automaker announced details of its new Care By Volvo program, an all-in, non-bargaining subscription service that starts online.

The Care By Volvo subscription plan begins with the 2019 XC40 compact SUV that expires at dealerships this spring, and the price starts at $ 600 per month (not including taxes or cost of ownership). registry). That may sound difficult for a small premium crossover, but that dollar figure includes insurance, telematics-based concierge service, on-road badistance and all maintenance, even provisions for wear items like tires, windshield wipers and brakes.

The terms of the program include a duration of 24 months and 15,000 miles per year, and as with some mobile phone agreements, customers will have the option to change vehicles and sign a new term of 24 months after 12 months There is no down payment.

With motorists' growing acceptance of car sharing, subscription-based car models are being seen by many automakers as an opportunity and an inevitability. But so far, only a handful of brands, such as Cadillac have dipped their feet in the pool (and even then, only in selected major cities). Care By Volvo is expanding nationwide.

You can not select any Volvo you want in the showroom if you register with Care By Volvo, at least not initially. The program is starting with this pair of XC40 T5 all-wheel drive models:

  • XC40 T5 AWD Momentum with Premium package, Vision package, heated front seats and heated steering wheel, panoramic roof and 19-inch black diamond wheels [19659007] XC40 T5 AWD R-Design with Premium package, Vision package, advanced package, heated front seats and heated steering wheel, panoramic roof, Harman Kardon Premium Sound and 20 inches, 5 double wheels with matt diamond cut

Care By Volvo subscriptions are executed in 24-month renewable terms.


It may seem strange to get insurance through an auto company, but it's actually quite common in other countries. With Care By Volvo, customers will be covered by a Liberty Mutual Insurance policy that offers $ 250,000 of personal injury protection per person and $ 500,000 of accidental bodily injury coverage. A deductible of $ 500 applies to comprehensive and collision coverage.

At least for the moment, Care By Volvo does not promise access to different vehicles in the company's portfolio. A key difference compared to Book By Cadillac the premium subscription service of General Motors, is that the Detroit automaker's program offers access to virtually any vehicle in the brand's portfolio for a price, at this case, much more expensive $ 1,800 per month.

If a subscription model is not your thing, the Volvo XC40 will also be available for traditional direct purchase or lease, starting at $ 35,200 for a Momentum AWD T5 model. A less expensive front-wheel drive T4 model will come into operation in the summer of 2018, starting at $ 33,200.

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