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Christmas sales are critically important & # 39; for Nintendo

By Robert Workman

With Black Friday finished and Cyber ​​Monday in full swing, holiday sales are happening like crazy at the moment. And in the middle of all that is Nintendo, with a special Mario Kart 8 Deluxe Nintendo Switch bundle and several games marked in price. But you may not realize how important Christmas sales are to the business.

Nintendo switch

Reggie Fils-Aime, president of Nintendo of America, reiterated its importance in a recent interview with Yahoo Finance, stating that holiday sales actually represent a good amount of revenue for the company. Even with Super Smash Bros. Ultimate persisting in the distance, Nintendo has a great dependence on success in the coming days.

He explained: "The season of Christmas sales, October, November and December, of critical importance for our company. Generally, in the Americas, approximately 60% of our income during that period of time. The reason why it is so important is first, our products are excellent gifts. "If you're talking about Nintendo Switch, if you're talking about Nintendo 2DS, we really do well with that occasion as a gift."

It's interesting, since most companies rely on the success and popularity of games throughout the year. After all, not everything is released around the holiday season. Look at the Capcom lineup for 2019, in which the likes of The devil can cry 5, the Resident Evil 2 remake and Lords of the war onimusha All will arrive at the beginning of the year, instead of the back.

But Nintendo has nothing to worry about. the Pokemon Come on! The games have already proved to be a great success during the Black Friday weekend, becoming one of the most popular sellers in the market and creating records for Nintendo Switch in general. And other games, like Mario Kart 8 Deluxe, The legend of Zelda: Breath of the wild Y Super Mario Odyssey continue to find success more than a year after its launch, with new people discovering and enjoying the games every day. Now that's the longevity for you.

As for where 2019 will go, Nintendo already has a stack of stacked games, like New Super Mario Bros. U Deluxe, Crossing of animals Y The mansion of Luigi 3, along with the next favorites like Bayonetta 3 Y Metroid Prime 4, that we should see sooner rather than later.

But, for now, the parties seem to belong to Nintendo; and their sales must adapt to the company very well. Especially once Latest lead our way

The Nintendo switch is now available.

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