With the goal of losing weight? Advertise your goals on social networks!
The study by the University of California at Irvine examines the role of virtual communities and public commitment to establish and achieve weight loss goals.
"Our research reveals that individuals are more likely to realize success with personal goals when they make a public commitment to achieve them," said Tonya Williams Bradford, co-author of the study.
"By sharing success and setbacks in virtual support communities on social media, we discover that people are achieving better results." This works especially well with goals such as weight loss, where before-and-after images they can be shared online with other members of the community. "
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Along with Bradford, the study was co-written by Sonya Grier of American University and Geraldine R. Henderson of Loyola University Chicago, and published in the Journal of Interactive Marketing.
The investigation follows two groups of weight loss, surgical and non-surgical, over a period of four years.
"Through our research we find public commitment, which is a statement of position, increases the likelihood of fulfilling a course of action and is a key part of a successful weight loss plan," said Bradford.
"When people looking to lose weight join a virtual support community and share their online plans to achieve their goals, they invite members to join by offering encouragement in both words and actions. line facilitates adherence to the offline goal of losing weight.Public responsibility is key. "
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The study also found that virtual support communities offer a unique environment that allows members relative anonymity, access, availability and flexibility in the way they are represented on their trips.
According to Bradford, it is the process of building community and the co-creation of related outcomes that helps keep participants motivated and responsible.