- Burger King released a pseudo-educational joke video that shows what would happen if the company repealed the "Whopper Neutrality", the equivalent of Burger King to the neutrality of the net.  In the joke, the company adopted tactics that consumers fear Internet service providers use to revoke network neutrality, such as accelerating Internet speeds for certain websites unless customers pay more.
- Customers were outraged.
- This is Burger King's first public demonstration of support for net neutrality.
Burger King released a hilarious video of jokes on Wednesday that shows what would happen if the restaurant industry mimicked the potential effects of the recent derogation from net neutrality.
In the world of video, Whopper's neutrality was repealed. "They voted on him," a Burger King teller tells an indignant customer.
In the video, customers, unaware of the joke, were alarmed to discover suddenly that their usual orders of Whopper sandwiches would be made at a slower "mbps". "that the fast food chain rotates to mean" make burgers per second. "
In the real world," Mbps "is usually a measure of Internet speed and represents" megabits per second. "
Watch the video:
"The derogation of net neutrality is a hot topic in the United States, but it can be very difficult to understand, which is why the Burger King brand created Whopper Neutrality, a social experiment that explains the effects of the derogation of Net Neutrality putting it in terms that anyone can understand: a Whopper sandwich, "writes Burger King in the description of the video.
In the video, customers who pay the minimum amount for their Whoppers need to wait 15 to 20 minutes unless they pay more – from $ 13 for the fast mbps to $ 26 for the hyper-fast mbps option for a single order of Whopper.
Back in reality, a single Whopper usually costs around $ 4.19.
Only high-end restaurants charge something close to $ 26 for a hamburger.
YouTube / Burger King
"Are you kidding? Did you pay $ 26 for a Whopper? " A woman asked a man, who opted for the hyperpast mbps option. The Burger King cashier then answers the woman's question: "He is of higher priority, then …"
Involuntary clients were visibly confused and annoyed. "Oh, my God, this is the worst thing I've ever heard," exclaimed an angry customer.
YouTube / Burger King
Burger King suggests that internet clients would be equally confused and upset if they unexpectedly faced the possible consequences of the derogation of net neutrality.
One of the fears expressed by supporters of net neutrality is that the repeal opens the door to allow Internet service providers (ISPs) to charge customers more for faster access to certain services. websites and services, similar to the scenario satirized by the Burger King video.
For example, without net neutrality rules, an ISP could charge more to Netflix customers if they want to stream videos at higher resolutions, such as 4K, which requires faster internet speeds and more bandwidth than streaming. of 1080p video.
The repeal of the network – neutral The rules have not yet officially entered into force, with 30 US senators endorsing a plan to block the FCC movement through the action of Congress. And the Internet Association, a business group that represents online companies such as Facebook and Google, said it plans to sign an expected lawsuit that seeks to block the repeal in court.
This seems to be Burger King's first statement about net neutrality.
In the description of the video, Burger King describes the reasoning behind the word:
"This effort aims to help people understand how the derogation of net neutrality will have an impact on their lives. Whopper sandwich: the same for everyone. "
We ask Burger King for an additional comment.