Burger King in New Zealand removes ‘ignorant’ chopsticks ad



The fast food giant published the short clip on social media with the subtitle: "Bring your taste buds to Ho Chi Minh City with our Sweet Chilli with Vietnamese". On Tuesday, there was no sign of it in the Instagram, Twitter or Facebook pages of Burger King New Zealand, although the hamburger was still on the menu on the company's website.

A spokeswoman for Burger King told CNN that the company had asked its franchisee in New Zealand to remove the ad immediately. "The announcement in question is insensitive and does not reflect the values ​​of our brand in relation to diversity and inclusion," the spokeswoman said in a statement.

Maria Mo, a Korean New Zealander, described the announcement as "Orientalism."

"I could not believe that such blatantly ignorant ads were still happening in 2019," he told CNN. "I could not believe that such a concept was approved for such a large and well-known company."

Mo said that chopsticks had been used for centuries, so it seemed "foolish and foolish" to portray them as a clumsy and large utensil.

"It's as if his thought process was" what is Asian? Chopsticks! "And ran with that without thinking about what kind of messages his client base could infer," he added.

Chinese model: Dolce & amp; The advertising campaign of Gabbana & # 39; It almost ruined my career & # 39;
The ad appears after the fashion brand Dolce & Gabbana last year published a series of promotional videos featuring an Asian model struggling to eat Italian food with chopsticks.

The situation was aggravated by derogatory comments that were allegedly sent from the personal Instagram account of co-founder Stefano Gabbana, although Gabbana and the luxury brand claimed that their accounts had been pirated.

The comments angered users of social networks, with the brand canceling a major show in Shanghai just a few hours before it began.

Steff Chung and Oscar Holland of CNN contributed to this story.


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