A spokeswoman for Burger King told CNN that the company had asked its franchisee in New Zealand to remove the ad immediately. "The announcement in question is insensitive and does not reflect the values of our brand in relation to diversity and inclusion," the spokeswoman said in a statement.
Maria Mo, a Korean New Zealander, described the announcement as "Orientalism."
"I could not believe that such blatantly ignorant ads were still happening in 2019," he told CNN. "I could not believe that such a concept was approved for such a large and well-known company."
Mo said that chopsticks had been used for centuries, so it seemed "foolish and foolish" to portray them as a clumsy and large utensil.
"It's as if his thought process was" what is Asian? Chopsticks! "And ran with that without thinking about what kind of messages his client base could infer," he added.
The situation was aggravated by derogatory comments that were allegedly sent from the personal Instagram account of co-founder Stefano Gabbana, although Gabbana and the luxury brand claimed that their accounts had been pirated.
The comments angered users of social networks, with the brand canceling a major show in Shanghai just a few hours before it began.
Steff Chung and Oscar Holland of CNN contributed to this story.