Those Clydesdales begin to take shape better: Budweiser has his sights set on space travel.
Last March, Anheuser-Busch announced that it had big plans for its beer, that is, take it to Mars. Now it seems that the company is really doing it. Budweiser is working with the Center for the Advancement of Science in Space, which manages research facilities on the International Space Station, for a flavorful experiment: On December 4, 20 Budweiser barley seeds and other ingredients from the Beer will board a SpaceX rocket for the station . The intention, say those involved, is scientific research (and, well, having a little fun).
"For the national laboratory, we are always looking for how researchers can take advantage of microgravity environments to benefit life on Earth, the marketing and communications manager of the Center for the Advancement of Science in Space, Patrick O & # 39; Neill, he told Fast Company last spring. "When we work with Budweiser, the warning is always" How does the Earth benefit? "
Not to mention , astronauts would certainly not mind a cold one.
"We have many things that remind you of home, but we do not have beer," retired astronaut Clay Anderson said. "Would it totally change the experience? No. Would you do it better? Absolutely. If we had a holodeck, that would completely change the experience. "RR