Budweiser is looking to expand to other markets, and will launch that effort on Friday.
They hope to become the official beer of Mars by launching into orbit one of its main ingredients, barley, to see how it works grows in microgravity. The barley will make a month-long trip by the International Space Station to study.
Budweiser is partnering with experts in the field, including the Center for the Advancement of Science in Space, which manages the National Laboratory of the US International Space Station. UU
Barley will take flight in Space X Falcon 9, which is expected to launch on Friday morning.
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