Virgin Galactic, an aerospace company that makes air and space vehicles and seeks to provide space flights to individuals and private investigators, has hired former imager Joe Rohde, who left Disney this year.
Rohde will be Virgin Galactic’s first Experience Architect, bringing his experience as an Imagination Engineer to the job of designing experiences for the company’s future astronauts.
Rohde, who is best known for his work at Disney’s Animal Kingdom, recently arrived in New Mexico. In the company’s press release, he said: “I spent 40 years with Walt Disney Imagineering and that word, ‘Imagineering’, refers to the fusion of imagination and engineering. This means that I come from a tradition where if you are imagining something, you are imagining that it will come true. That has also been happening here at Virgin Galactic, and I am delighted to join in this incredible moment where it is about to blossom into the public consciousness. “
Rohde continued: “This is one of the deepest things that can happen to you. Go beyond the confines of the earth, into space, and look down at it. It’s a spectacularly unique opportunity with enormous potential for transformative change in a person … What Virgin Galactic is doing, in democratizing space travel, has reached a point where it is about to make history. It is happening here in New Mexico, and it is very rare to be a person who arrives at the place, at the moment when the story begins.
Michael Colglazier, Virgin Galactic CEO who also previously worked for Disney, said: “As soon as I joined Virgin Galactic, I knew there was one person we needed to work with to help shape the incredible experience we are developing. , and that person was Joe Rohde. Joe has a methodology that is unique, inspired, and truly effective. Their history of keeping authenticity at the center of design and creating deeply transformative experiences aligns perfectly with our mission. I couldn’t be happier to see Joe choose Virgin Galactic for his first encore! “