Brands Are Doing It Again: Taco Bell Jumps On The NFT Train


On Sunday night, Taco Bell was serving more than just tacos, it was also delivering NFT – the fast food chain. tweeted that he was selling taco-themed images and GIFs in the NFT Rarible market. Of course, everyone saw that it was a brand that jumped on the bandwagon (one that could potentially be harmful to the environment) and immediately ignored it. No one bought them and no articles were written.

It’s a joke! Taco Bell said that demand for the NFTs was hot and that the 25 tokens were apparently sold out within 30 minutes. The NFTs have, of course, a taco theme, and four of the five designs are animated GIFs.


Cradle for tacos.
GIF: Taco Bell

Taco Bell says that all proceeds will go towards the Live More Scholarship through the Taco Bell Foundation. Taco Bell also said The edge that the NFTs included a real-world benefit in the form of a $ 500 Taco Bell eGift card. However, that benefit is reserved for the original owner of the NFT, a public relations spokesperson confirmed. Not a bad deal for the people who paid a dollar or two for them.

Taco Bell has hinted that it plans to do another run of the tokens, but I wouldn’t rush into buying them in hopes of getting a gift card; there are no promises that future Taco Bell NFTs will include them. Also, you would have to spend the rest of your life knowing that you gave your money to Taco Bell and received a GIF, instead of a taco. Taco Bell says that NFTs are forever, but can they really be as satisfying as the crunch of a tough tortilla shell with some water-flavored lettuce? Or if you want a better tasting taco, the warm feeling you get from supporting a local taco place?



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