Bose is almost ready to challenge Apple’s AirPods Pro with new noise-canceling earbuds


Bose has not released a pair of true wireless earbuds since SoundSport Free in 2017, but it appears the company is making up for lost time. Last year, Bose said it was being prepared two The set of new earbuds – noise canceling earbuds 500 and 700, are still listed on this website – and a new video suggests that the launch of at least one of these may be imminent. Bose has clearly rethought its branding options and is reverting to its signature “QuietComfort” series: the noise-canceling headphones 700 now simply called the Bose QuietComfort Earbuds. Seems like the right decision for me.

This is according to a marketing video that was prematurely discovered by Redditors on retailer Harvey Norman’s website. (Cnet The leak has been reported. The clip has since been taken down, but not before it was reloaded on YouTube.

QuietComfort Earbuds will “offer the world’s most effective noise-canceling” supported by crisp audio with deep bass, thanks to “breakthrough acoustic innovations”. This is the kind of language that Bose always uses for new products, but there is no company more closely associated with noise-canceling technology than Bose. The QuietComfort Earbuds will be confirmed by the company’s Stay Here Max tips (with an integrated stability arc) and sweat and water resistant.

Bose’s video states that you can expect a battery life of six hours and that QuietComfort Earbuds provide clear calls due to their “custom-designed microphone array”. And yes, they are a lot of mic holes! Bose made major changes in voice quality with the noise-canceling Headphone 700, so I’m curious to see how those earbuds have done.

Bose’s video tells us a lot about QuietComfort Earbuds and features both black-and-white and silver color options, but falls short of revealing how much they will cost or when they will be available. The noise-canceling earbuds 500 are also apparently given a much simpler name according to “Bose Sports earbuds”. Cnet.

Bose has not completely exited the game since the release of SoundSport Free; The company collaborated with Amazon on EcoBuds, featuring Bose’s Active Noise Lack Technology. But Bose has always maintained that it is saving the best noise-canceling capabilities for its own products. Last year, a spokesperson told me that the Noise Canceling earbuds 700 would “use proprietary Bose active noise-canceling, and have better performance than the EcoBuds.”

Of course, Bose’s big competition right now is Apple and AirPods Pro, along with other rivals such as Sony’s WF1000XM3 earbuds. The company has a lot of riding on QuietComfort Earbuds if it wants to establish itself as a leader in this space. I have reached out to Bose for more information about what lies ahead.