Bond film delays are reportedly causing product placement havoc for brands


The epidemic-related delay of the latest James Bond film is reportedly causing problems for its marketing deals, with advertisers worrying that the film may be characterized by outdated product appointments. Sun Is reporting. 25th Bond Film, No time to die, Was currently due for release in theaters on 8 October, one year after it was originally released.

“Some of those things were very recent models when they started filming,” a source said. Sun, “But by the time the film comes out it will look like Daniel Craig and all the other actors should be doing something that’s been out for centuries. It’s not really a matter of these deals.

Although the film will reportedly include Omega Watches, Bollinger Champagne and Adidas shoes, it seems that HMD Global’s Nokia phone is the earliest dating threat. HMD Global announced last year that the film would include last year’s Nokia 8.3 5G and Techradar There are reports that the film is also set to include Nokia 7.2, which was first released in 2019.

Sun There are reports that the film may face reshoots to hide its old products, and cite a source saying that some scenes can be “carefully edited.”

“Big tech companies want the stars to have fresh new and upcoming products that help them promote and sell to fans,” Sun. “This means some scenes are being edited very carefully and seen to bring things up to date.”

We may have already seen an example of such editing at work. However, one of the film’s actors, Lashana Lynch, appears in the advertisement above using the Nokia 8.3 5G (note the flash on the left side of the camera array), a previous version released in March 2020 that complements the Nokia 5.3 is. With a rear-mounted fingerprint scanner and headphone jack on top.

An advertisement released in March 2020 showed the Nokia 5.3 with a rear-mounted fingerprint sensor.
Screenshot: Nokia Mobile

The same footage in the September 2020 edition, where the phone resembles the Nokia 8.3 5G.
Screenshot: James Bond 007 / YouTube

No time to die It was originally due for release in April 2020, but was delayed after forcing cinemas around the world to close in November last year. The film was later delayed until April 2021, and again until October 2021. Provided there are no further delays, the film is currently expected to be released about a year and a half after its original planned debut.

Thanks to HMD, the film has at least one phone that is unlikely to date very much. according to this Techradar, No time to die A classic Nokia 3310 will also feature, a phone that was originally dated back in 2000.

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