Brave, the blockchain-based browser initiative that raised $ 35 million in an ICO earlier this year, is making its first major move to build an ecosystem that rewards publishers in a new way.
One of Brave's points of sale is that it uses its token (BAT, basic care token) to interrupt the current financial rules of online publication. The company wants to reward users for browsing the web, while helping to make advertising less intrusive and more relevant. In another important approach, he wants to use BAT to allow readers to reward content creators whose websites they visit.
That's where your new push is focused this week. Brave is giving its users a total of 300,000 BAT tokens, valued at around $ 60,000, over the next 30 days. Users usually earn chips by using Brave, but this promotion will place additional credit there, which can then be given directly to publishers or operators of YouTube channels.
That's a pretty important move given that Brave claims to have a million monthly users and, on the publisher side, more than 1,100 websites and 600 YouTube channels as content partners. YouTube was added to the platform last month.
A notification that offers push token
Users will get a maximum of $ 5 in BAT for the next 30 days, or until the assigned token is reached, which will be added to their Brave wallet. That wallet can be used to & # 39; tip & # 39; to the websites they visit based on the time they spend on the site.
The default value, for example, assigns the tip total based on the percentage of time a brave user spent on Valiente verified websites and YouTube channels. However, it can be overridden to allow a user to tip any site they want.
The default payment of Brave Payments distributes users' wallet based on time spent on Brave-validated websites
In effect, Brave is increasing the wallets of its users with this offer, which It gives a greater potential to tilt your favorite content creators, who can convert the BAT into fiat currency.
"It is one of the many steps to get users to return to an equitable agreement and distribute the toxic intermediaries," said brave CEO Brendan Eich, who was in charge of Mozilla, TechCrunch said in a statement.
"We are moving from goodwill contributions to user concessions to private ads that share most of the gross ad revenue with the user, without any guidance or follow-up by remote parties (including Valiant)", he added.
Unlike many other ICO projects, Brave has a product on the market in the form of its browser. However, the full scope of the project will take some time to implement, with payment options and YouTube added in the last two months, for example. But it is certainly at a more advanced stage than most projects that have raised funds through a symbolic sale.
Prior to its ICO, Brave had raised $ 6 million in traditional venture capital funds.