Portland Trail Blazers star Carmelo Anthony is getting into the content creation game.
While many know Anthony for his tenacious ability on the basketball court, the 36-year-old future Hall of Famer and his partner business strategist Asani Swann are focusing on his passion for creating content. The two have launched a production company, Creative 7, which focuses on inclusive narratives and voices that have not been heard.
“Storytelling brings people together,” Anthony told Variety, “and can serve as a vehicle to drive broader social conversations and understanding. We are interested in all kinds of stories that have the power to serve as catalysts for the change we want to see in the world. “
Movies and TV shows were a great escape for Anthony growing up. He was inspired by characters from legendary shows like “Martin,” “The Fresh Prince of Bel-Air,” and the classic Spike Lee movie “Do the Right Thing.”
So far, Creative 7, named after the famous number Anthony wore as a member of the New York Knicks, has collaborated with veteran producer Will Packer, Brad Pitt’s Plan B, and the production team behind “Get Out” and ” BlacKkKlansman “. “
“People of color have always been, and always will be, at the forefront of social change, discovering new levels of understanding, compassion, equality, justice, love, reconciliation and forgiveness,” added Swann. “I am excited about the force building and new allies joining this movement across multiple industries. Our hope is that the narrative changes to what we have gained versus what we have been given, what we have built versus what has been contributed, and who we are versus what you see. I’m excited for all that is possible. “
Creative 7 has already quietly produced some projects, including “Blood Brothers,” a limited series with A + E Studios that explores the friendship between Muhammad Ali and Malcolm X. Variety notes that there are currently more projects in the works, and the company recently launched, “Un Sueño Real”, an HBO Spain documentary series about the Real Madrid women’s soccer team, as well as the documentary “Universo” about Miles Davis’s protégé, Wallace Roney.
Anthony is one of the latest NBA stars to enter the entertainment industry. His longtime friend LeBron James created SpringHill Entertainment, a video production company behind “Space Jam: A New Legacy.” In 2019, Anthony’s close friend Dwyane Wade signed a multi-year contract with the Prairie Entertainment production banner.
– Aron Yohannes