Black Widow’s launch plan is upsetting theater chains

Disney’s decision to simultaneously release Black Widow in theaters and on Disney + causes tension between the company and theaters.

Walt Disney Co.’s decision to launch Black widow simultaneously in theaters and on Disney + has caused great tension between the House of the Mouse and the chains of cinemas in the United States.

Concerned about surviving in a post-pandemic world, a group of theater owners are considering ways to roll back Disney, sources say. The Wall Street Journal. “We have not made any threats,” AMC Entertainment Holdings Inc. CEO Adam Aron told the publication. However, he added that “it is widely known that AMC has threatened not to play films if we cannot find commercial terms that we consider acceptable.”

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While Disney declined to comment on its current relationship with the theater chains, the company said in the announcement about Black widowwhich is pleased to provide consumers with more to watch the movie safely.

Tensions between Disney and North American cinemas appeared to reach a boiling point following the announcement that Raya and the last dragon It will premiere in both theaters and on the Disney + streaming platform in March.

Tony Beaverson, owner of Big Horn Cinemas in Cody, Wyoming, said at the time: “I’m playing Stripe, but that’s probably the last Disney title I’m going to play. ”Meanwhile, Cinemark Holdings Inc., America’s third-largest theater chain, chose to boycott Stripe. Harkins Theaters, which has more than 30 national locations, also chose not to screen the film, and Cineworld Group PLC’s Regal Entertainment Group did not offer Stripe in most of their locations.

Beaverson added that the titles available in July will play a big role in whether it will fall behind in pushing Disney back. Black widow release. Other movies currently scheduled to hit theaters before Black widow include the Fast and Furious continuation F9 June 25 and Top Gun: Maverick On July 2. “We will take it as it comes,” he said. “I have to think about the city I live in and my business … people want to see it [on the big screen]. “

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Sources close to the situation confirm that Disney previously secured a higher percentage of ticket sales in cinemas during windows in which exclusively movies were shown. When Disney offers movies on its digital platform, it can keep all the revenue, which means that theaters lose a lot of the profits they would normally make.

This isn’t the first time theaters have expressed frustration with Disney. In 2013, AMC and Regal refused to sell tickets online to iron Man 3 after Disney demanded a larger share of ticket sales. While the issue was eventually resolved, the terms of the deal were never disclosed. Disney also caused a stir when it required theaters to pay 65 percent of ticket sales revenue – more than traditional 50-50 split theaters are used to – in 2017. Star Wars: The Last Jedi.

“We believe that what they have done was a contradiction of their previously expressed belief in the importance of the theatrical experience and suggests to us that they are an unreliable exhibition partner,” said Byron Berkley, president of the Independent Cinema Alliance, a trade association of operators. independent theater.

While Disney has not released online sales data for the two movies it has offered on Disney + through its Premier Access fee, it also plans to launch its action live. Cruella in theaters and on Disney + for an extra $ 29.99 on May 28.

Black widow stars Scarlett Johansson as Natasha Romanoff / Black Widow, Florence Pugh as Yelena Belova, David Harbor as Alexei Shostakov / Red Guardian, OT Fagbenle as Mason, and Rachel Weisz as Melina Vostokoff. The film hits theaters and at Disney + Premier Access on July 9.

KEEP READING: New Black Widow photos include a detailed look at the main villain

Source: WSJ

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