Some people on Twitter are having trouble with Bill Gates again.
The founder-turned-global health philanthropist discusses ways to tackle climate change in his new book, “How to Avoid a Climate Disaster: The Solutions We Have and the Advances We Need,” which hit stores Tuesday. And among his calls to action: switch to synthetic meat to reduce emissions of methane, also known as the gases that cattle and sheep release when they burp or expel gases.
While Burger King QSR,
has experimented with adding lemongrass to the diets of some of its beef herds to limit methane emissions that contribute to climate change, and researchers are feeding algae to cattle in Maine and New Hampshire in another attempt to reduce methane What these herds release, it is simply a biological fact of life that bacteria in the digestive tract of cattle release methane by breaking down food. “I don’t know if there will be any natural approach there,” Gates said.
His solution: Richer countries should keep meat, period, and switch to synthetic or plant-based proteins.
“I think all rich countries should switch to 100% synthetic meat,” Gates told Technology Review. “You can get used to the difference in taste, and the claim is that they will make it taste even better over time. Eventually, that green premium is modest enough that it can change the [behavior of] people or use regulation to totally change demand. ”
Many readers on Twitter are not yet ready to give up their burgers and steaks entirely. So this led to Gates’ trending on Twitter Tuesday afternoon when critics berated him.
Even Gates acknowledged that this idea is difficult to accept. “Telling people, ‘You can’t have cows anymore,’ speaks to a politically unpopular approach to things,” he also told Technology Review.
Some other critics also questioned why Gates should dictate what countries should do to address climate change when a new report in The Nation named Gates one of the world’s top carbon emitters. He notes that he lives in a 66,000-square-foot mansion on the outskirts of Seattle, and his private jet consumes 486 gallons of fuel every hour he flies.
However, it is certainly not the first time that Gates has made fun of social media as he has found himself at the center of several conspiracy theories debunked during the COVID-19 pandemic.
Yet despite the backlash against his synthetic meat plan, the global hunger for plant-based foods continues to grow. Morningstar forecasts that the plant-based meat market will reach $ 74 billion by 2029, down from $ 12 billion in 2019. And beyond BYND meat,
is working with McDonald’s MCD,
and Yum Brands YUM,
Fast food chains Taco Bell and KFC will launch plant-based sandwiches and other alternative meat products this year.