Beyond Meat is launching meat-free meatballs at grocery stores

Beyond meatball

Source: Beyond Meat

Beyond Meat is shipping its meat-free meatballs to grocery stores across the country.

The company first made meatballs through a partnership with Subway, but grocery stores are also asking for the item, according to a company spokesperson. According to the latest IRI data, demand for refrigerated plant-based meatballs has risen 145% in 52 weeks. Contestants such as Gardin and Kellogg’s Morningstar Farm already sell meat-free meatballs.

Starting this week, consumers will be able to buy Beyond Meatballs made with pea protein, brown rice and Italian seasonings. Suggested retail price is $ 6.99 for a 12 pack.

This marks Beyond’s third new grocery product in the US this year. The company has already released Beyond Breakfast Sausage and its beef-free burger price pack before 2020. Grocery generally accounts for about half of its revenue, although the epidemic has shifted sales in its favor.

Shares of Beyond with $ 8.42 billion worth of shares have soared 78% since Friday’s closing this year.