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Bethesda launches campaign to "save" single-player games

Tonight at The Game Awards, Bethesda released a trailer for something new, not a game, but something more unique. The video stars Wonder Woman actress Lynda Carter, asking players to "save" the game for a single player.

Unlike many renowned publishers, Bethesda games are often more focused on a single player. With the "games as a service" model growing in popularity, Bethesda stands out, and has had some success in this department with Fallout 4 moving to Skyrim to become Bethesda's best-selling game. However, it has not been all sun and rain, since Wolfenstein II: The New Colossus did not have the best start.

Along with this, some of Bethesda's single-player games (Doom, Fallout 4, Wolfenstein II: The New Colossus) are marked up by 50 percent this week, digitally and in some physical retailers. In addition, Bethesda is donating $ 100,000 to the Entertainment Software Association Foundation, which is a group that awards scholarships to help women and minorities pursue careers in the field of videogame arts.

Bethesda said today that he does not plan to stop making single-player games, which should not surprise anyone. Unlike companies like EA and Activision, Bethesda is a private company with no shareholders to answer.

Disclosure: Leslie Moonves, executive director of CBS, the parent company of GameSpot, serves on the board of directors of Zenimax. , that Bethesda owns.

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