Ben & Jerry’s is launching a podcast about white supremacy in America

Ice cream brand owned by Unilever (UL), Is launching a six-part series in association with Vox Media and The Who We Are Project. It links specific periods in American history to a 30-minute episode on 15 September and modern systemic racism at the premiere.
Ben & Jerry’s has a long history of social, political and environmental activism. It is apparently one of the few major brands in the United States to call out systemic racism and discredit the police, while advocating specific policies for the prevention of racial inequality.

In the wake of the assassination of George Floyd, America has faced a racial vengeance – an honest look at an American history that has allowed and encouraged white supremacy to flourish for the past 400 years, “work on the podium Organizations said. A joint statement on Tuesday.

The ability to create Black V Americans has been named a “podcast”, titled “Who We Are: A Chronicle of Racism in America”, long continuing the country’s legal success and legal contributions to “hidden methods” Will keep And deposit money, “according to the statement.

“Every week we will explore how racism has shaped every aspect of our lives and who we can become if we finally address the racist history of this country,” said author Carvel Wallace, who hosts the podcast is.

Ben & amp;  Junetheus message to Jerry's Americans called for defaming police
The United States is reeling from the brutality of the police, which sparked nationwide protests earlier this year and prompted widespread conversations about racial injustice and inequality. Demonstrations erupted again after Jacob Blake’s police firing in Wisconsin, causing the 29-year-old Black father to fall below his waist.

“Now we sit at a turning point in our nation’s history,” said Jabari Paul, American activism manager at Ben & Jerry’s. “If we seize the moment that this moment presents, then we must be ready to confess the sins of our past so that we together move towards the future of justice and equity.”

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Ben & Jerry’s stated that its work with WeVR is “completely different” from previous podcast sponsorship or advertising. According to Chris Miller, head of global activism strategy, the brand worked with Vox Media to help manage the production of podcasts.

“Our company has been focusing our activism and advocacy work in the US on racial justice and equity issues for the past five years and in particular the need to reform our nation’s criminal justice system for the past two years,” the global head he said. Marketing J. Curley. “This podcast is part of our larger work on these issues.”

Increasing number of companies, than McDonald’s (Municipal Corporation of Delhi) And general Electric (Ge) Sepora and Goldman Sachs (GS), Has in recent years replaced the podcast as a vehicle to showcase expertise in areas related to brand building, reputation management or its products.
According to Deloitte, out of the 25 largest Fortune 500 companies, 68% hosted their podcasts in 2019. Nearly all of the world’s largest law, tax, accounting and consulting firms have “dozens or even hundreds of chains”, typically associated with a specific service line, it said in a recent report. But some deal with sensitive topics.

The Who We Podcast, produced by Vox Media’s brand studio Vox Creative, is the media company’s first original series created in partnership with the brand, according to a spokesperson. The collaboration resembles General Electric’s 2015 podcast “The Message”, which was co-produced with Slate magazine’s podcast network, Megaphone.

Facing racism in America

The Who We Are Podcast is based on a presentation by Jeffrey Robinson, deputy legal director of the American Civil Liberties Union, which is also to be released as a documentary.

Robinson gave a version of the presentation to some Ben & Jerry’s employees last year. “We went so far beyond both the material and Jeffrey’s delivery that we felt important that everyone had access to this important detail of America’s history that is hiding in plain sight,” Curley said.

Jeffrey Robinson, Deputy Legal Director at the American Civil Liberties Union.

A criminal defense attorney and graduate of Harvard Law School, Robinson spent nine years researching the presentation. The project began in 2011 when a nephew moved to Seattle to live with Robinson and his wife.

Robinson told CNN Business, “I told myself that my father had told me about how to survive as a black man in America. And those were exactly the things my father had said. ” . “It was tearing me apart, as I thought when did it end?”

“Who we are is dedicated to making sure that we go in whatever direction we go, as we have done in the past,” he said.