This is the message from Mattel and its newly released Barbie 2020 campaign team.
Four diverse dolls hope to expose the girls to public leadership roles, showing them a full political campaign team: candidates, campaign managers, fundraisers and voters.
“Since 1959, Barbie has championed girls and encouraged them to be in the classroom, community, or someday, country,” said Lisa McKnight, senior vice president and global head of Barbie & Dolls at Mattel, in a press release. said.
The Barbie brand first had a doll that featured in a presidential race in 1992. This particular doll set also features various ethnicities including a black candidate.
“With less than a third of elected leaders in the US, and black women also being underrepresented in these positions, we designed the Barbie campaign team with a diverse set of dolls to showcase to all girls, Which they can raise their voice, “said.
The set went on sale on July 28 for $ 39.99.