Holly Bartter has probably received more pictures of unsolicited penises in dating apps than anyone in Australia.
This is because at any time you have up to eight different profiles in each popular service, from Tinder to Bumble, carefully studying hundreds of matches and innumerable messages.
Last year, the 28-year-old launched her Matchsmith business, allowing hopeful singles to outsource their digital dating efforts.
"I take the details of my clients' account and manage their applications," explained Ms. Bartter.
"From there, I agree and message in his name." I'm not making them look like an imitator, I get to the stage where the numbers are exchanged and then I inform the client ".
His unique business idea started as a bit of fun. She would hijack her friends' phones and adjust her biographies and track through unreliable matches to find rough diamonds.
Word of mouth saw her approaching people willing to pay for her help and after two years, she launched Matchsmith last year.
"At the moment, my clients are a mix of people between the ages of 29 and 52, with 60 to 70 percent of women," said Ms. Bartter.
"Some are people who jump back into the dating group for the first time in a long time and who are not sure how to do it. Others are singles who have not had much luck.
"It's attractive to a lot of corporate people who do not have a lot of free time and are used to outsourcing things and getting people to manage their lives."
The research carried out by YouGov in late 2017 revealed that at least 35 percent of Australians have used Internet and application dating services.
Among Millennials, that number increases by more than half, and young people feel more comfortable with socially oriented communications technology.
However, the research found that most people have a negative perception of online dating and apps, and perceive that most services are of poor quality.
YouGov discovered that 53 percent of Millennials and a quarter of Baby Boomers were embarrassed to admit that they had known their partner digitally.
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"I think that especially with women, they enjoy dating and have generally had some successes, but they are not very sure of what they are doing in applications and are nervous about how everything works," said Ms. Bartter.
"I do a complete interview and build a profile for them. I understand your age preferences, looks, circuit breakers and that kind of thing.
"I also understand why they want to have an appointment, whether it's meeting new and nice people, building their confidence or finding someone for a long-term relationship."
Doing the heavy lifting on behalf of the clients means that they search the earth, selecting potential partners before transmitting the best matches.
And she has seen more than her fair share of dick photos of particularly advanced types.
"There will always be explicit messages and graphics not requested, especially for women. For me it's very simple: I do not use it with worries or insecurities, so I'm happy to quickly block those people.
"But it's also a great way to meet someone you do not normally meet with, there are many positive experiences."
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There is a stack of dating apps and websites offered for single people, but the consumer advocacy group, Choice, warned that not all are the same.
Some might come with high membership fees that are automatically transferred or complicated terms and conditions that force you to access features you do not need.
"Set reminders on your phone or calendar to cancel your subscription to prevent it from being renewed for an additional period," election expert Zoya Sheftalovich suggested.
"Read the terms and conditions to know what you are enrolling and how much it will cost."
But for a growing number of people, it works.
Jason Ingram and Mimi Venker said they knew they had found someone special at the time they had been hit.
"Immediately I think we realized that we had something deeper, that this was not going to be just a connection." "He just grew up there," Ms. Venker told the Herald Sun.
The couple engaged in a trip to New York in 2017 and got married in Melbourne at the beginning of last year.
A boom in the popularity of online dating has seen a number of secondary businesses emerge. Melanie Schilling, who is one of the experts in the Channel 9 series Married at first sight, is a dating coach who gives private lessons through Skype.
Last year, the UK website Bidvine launched a Tinder coach service, charging $ 55 per hour to "help people struggling to find love and master the most popular dating application in the world."
However, there is a darker side to online dating, as criminal gangs use it to scam hopeful singles out of their savings.
The Australian Competition and Consumption Commission received 3700 complaints in 2017 from people who have been scammed by scammers.
In 2017, it is estimated that the number of Australians lost by scammers has exceeded $ 42 million, with twice as likely that women fall victim as men and people over 45 who are at greater risk.
"Scammers do everything they can to earn your trust, spending months and even years building a relationship with you," said ACCC Deputy President Delia Rickard.
"Once their defenses are reduced, they tell an elaborate story about how they need their financial help for a crisis, like being sick or stranded, and asking for money."
Ms. Sheftalovich said that users should never share personal information in the profiles and treat any request for banking or other information with suspicion.
"Do a reverse search of Google images in the photos of the profiles of the people you are interested in to verify authenticity," he said.