“I believe there is a segment of our customer base where, given an option, they will charge some of the advertising for a $ 5 or $ 10 reduction in their mobile bill,” Stankey told Reuters. AT&T confirmed those comments to CNN Business. (The phone carrier owns WarnerMedia, the parent company of CNN.)
The new plan could come as early as “in a year or two”, he told Reuters.
Despite the efforts of Virgin Mobile and Sprint, ad-supported phones have not stopped in the past, AT&T (T) This is the benefit of better ad targeting. Stanke said the ads would suit customers identified across multiple devices, a strategy that could help the company sell ads for more money.
Stanke told Reuters that the company would also benefit from running an ad-supported version of the HBO Max streaming service next year.
AT&T’s advertising business called X&R works on tailor-made ads with data outside the company, but for a long time Using that data can lead to legal scrutiny and privacy concerns.
“I don’t know if we can count it in inferiority,” Stankey told Reuters.