At least Porsche had its best year of sales in 2018



Does the SUV apocalypse in progress have you down? Here's some good news: people are still buying fun cars, even if they are expensive and in some cases much more normal than they used to be. Porsche, for example, had its best sales year in 2018. I'll take that news to the contrary.

Porsche reported that it delivered 256,255 vehicles worldwide in 2018, an increase of 4 percent year-on-year. At a time when new car sales are stagnating or falling for some brands, it's good news for German brands focused on enthusiasts.

Some conclusions of the sales data published by the company:

  • The Macan, naturally, is the largest seller in the world, and Porsche moved about 86,000 of them. The Cayenne arrived almost per second with 71,458 cars, which was actually higher than 2017.
  • China remains the largest market and sales rose 12 percent year-over-year despite a general slowdown.
  • The 911 still stands, with 35,000 copies sold, an increase of 10 percent year after year. And the completely new 992 is not yet in the dealer lots.
  • The Panamera showed a strong growth that rose to 38,443 cars sold, which is not bad considering the general decrease of sedans everywhere.
  • The 718 Boxster and Cayman had a regular year, with sales that fell slightly in 2018 to 24,750 for both models. (Unfortunately, Porsche did not give a detail of those models).

The last one bothers me a bit, since the 718 are exceptionally great sports cars and, in a way, even more fun to drive than the 911, at least according to some people in our office. But the global sports car market is slowing down, and I have a theory based largely on the anecdotal that audiences have not really warmed up with four-cylinder turbo engines in those cars. Buy more 718s, jokers!

Anyway, I'm glad to hear this not because it's a little Porsche Stan, but because all the current Porsche cars are generally excellent, well built and fun to drive. It's good to see an enthusiastic brand doing it right.

This year should also be interesting, as Cayenne and Macan recently received updates, a completely new 992 911 for sale and the next all-electric Porsche Taycan on the horizon. Hopefully the Porsche that runs on electricity is worthy of the badge, and not a warm Audi.


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