Aston Martin Holdings Ltd. intensified its search for Ferrari NV with the presentation of a 211-mile-per-hour road car intended to bolster the brand's reputation for speed and luxury.
The DBS Superleggera will be the fastest standard production model in the company's history in the UK, competing with Ferrari's 812 Superfast, which shares the same top speed. Unveiled in London on Tuesday, the Aston will sell for 225,000 pounds ($ 298,000) in the United Kingdom
Its last participant in the Super GT segment, which emphasizes high speeds and long distance driving, aims to remind customers that Aston Martin is about more than just handmade opulence. With the DBS label, he is reviving a plaque that first appeared in 1967 and appeared in two James Bond spy films. Superleggera, or superlight, goes back to the pioneering Italian construction methods developed to achieve the last pinch of performance.
CEO Andy Palmer said that the DBS Superleggera, built to replace the Vanquish S, will return Aston Martin to the "pinnacle of the Super GT sector" and act as a "halo" model, boosting sales across the range to Emphasize the brand's high-speed credentials.
In a crack at Ferrari based in Maranello, Italy, said the new car, powered by a 5.2-liter V12 twin-cylinder engine, will develop 20 percent more torque, which compared to the drilling power, that "a certain type of red car ".
The weight will stay down and maximize speed by coating an aluminum chassis with carbon fiber body panels. While Ferrari qualifies the 812 half-second fastest from 0 to 62 mph, achieved in just 2.9 seconds, Aston Martin claims the 50-100 mph advantage, a key measure of overtaking capacity on major roads and highways.
Creative Director Marek Reichman, who characterized the DBS as "a breath in a suit," said that carbon fiber design allows more creativity than metal, with the main challenge of ensuring that a composite model still has the appearance of "visual mass". 19659003] Reichman said in an interview at a launch event in London that the name Superleggera, while remembering the DB4 car introduced in 1958, also flips over the head of the English names of recent models, including the 812 Superfast.
As a normal production car, there will be no cap on DBS production other than a limit of 7,000 units per year on the entire company that Aston Martin imposes to maintain exclusivity. The new generation Vantage range, a rival of Porsche 911 with a price of 120,000 pounds, will continue to form the main offer of the group.
Aston Martin revealed last week that it has secured access to the Stowe circuit on the Silverstone racetrack. testing high-speed handling and chassis dynamics. Having a prestigious "reference circuit" as the home of the British Formula 1 Grand Prix is another means of boosting the position of a car manufacturer.
The company, based in Gaydon, south of Birmingham, is preparing for a possible initial public offering this year after posting a pretax profit of 87 million pounds in 2017. Deliveries surpassed 5,000 cars per year. the first time since 2008, with the help of the DB11 model released in 2016.
( Updates with comments from the CEO, creative chief beginning in fifth paragraph. )