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Apple's warned iPhones have a serious problem




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Apple
The new iPhones are in trouble according to today's reports and the company's response is strangely revealing. Apple has announced that it will give customers new cash incentives to buy them … & nbsp;

The pressure comes from inside and outside of America.

Sales of Apple's iPhone XS, iPhone XS Max and iPhone XR are reportedly difficultApple

Within the United States, the increasing pressure of a trade war with China has caused President Trump to threaten to impose tariffs on Chinese manufacturers, including those that manufacture iPhones. Speaking of phones and laptops, Trump He said: "I can do it by 10%, and people could easily handle that." In cheap models, perhaps, but the rapidly rising iPhone prices are already on the verge of alienating buyers. An iPhone XS Max of 512 GB, for example, costs $ 1450 before sales tax (details).

And the news outside of America only makes up this.

Digitimes reports today that Apple has "imposed a second wave of order reduction as a result of sales weaker than expected for its new iPhones." Apple's Chinese manufacturers were already reporting profit warnings Due to 25% order cuts for your "biggest customer"

Apple's response: will give customers Up to $ 100 more when they exchange their existing iPhones under their "GiveBack" program and update one of the new models.

Apple is trying to encourage customers to buy new iPhonesApple

This is a dramatic change of position. During Black Friday holidays and Cyber ​​Monday, all customers that Apple offered were coupons up to $ 50 If they bought hardware from older generations at full price. Apple's actions are now down 20% this month.

All of which puts a lot of pressure on Apple to respond. The tenth anniversary of the iPhone X failed to generate a long-awaited "supercycle" of sales, an expectation that later moved to the current generation and that also seems very unrealistic.

So, what does Apple have aligned? According to industry leaks, not much. The plan is to leave the original design of the iPhone X. unchanged again in 2019 while the adoption of 5G is leaving the rivals behind. Meanwhile, a new hardware removal It means that four of the last five generations of iPhone have been affected by hardware problems.

It's too early to call this a crisis, but it's the hardest spell Apple has faced in a decade …

___

Follow Gordon in Twitter, Facebook Y Google+

More about Forbes

The next Apple iPhones have a problem 5G

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iPhone XS Vs iPhone XS Max: What's the difference?

iPhone XS Vs iPhone XR: What is the difference?

iPhone XR Vs iPhone XS Max: What is the difference?

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Apple
The new iPhones are in trouble according to today's reports and the company's response is strangely revealing. Apple has announced that it will give customers new cash incentives to buy them …

The pressure comes from inside and outside of America.

Sales of Apple's iPhone XS, iPhone XS Max and iPhone XR are reportedly difficultApple

Within the United States, the increasing pressure of a trade war with China has caused President Trump to threaten to impose tariffs on Chinese manufacturers, including those that manufacture iPhones. Speaking of phones and laptops, Trump He said: "I can do it by 10%, and people could easily handle that." In cheap models, perhaps, but the rapidly rising iPhone prices are already on the verge of alienating buyers. An iPhone XS Max of 512 GB, for example, costs $ 1450 before sales tax (details).

And the news outside of America only makes up this.

Digitimes reports today that Apple has "imposed a second wave of order reduction as a result of sales weaker than expected for its new iPhones." Apple's Chinese manufacturers were already reporting profit warnings Due to 25% order cuts for your "biggest customer"

Apple's response: will give customers Up to $ 100 more when they exchange their existing iPhones under their "GiveBack" program and update one of the new models.

Apple is trying to encourage customers to buy new iPhonesApple

This is a dramatic change of position. During Black Friday holidays and Cyber ​​Monday, all customers that Apple offered were coupons up to $ 50 If they bought hardware from older generations at full price. Apple's actions are now down 20% this month.

All of which puts a lot of pressure on Apple to respond. The tenth anniversary of the iPhone X failed to generate a long-awaited "supercycle" of sales, an expectation that later moved to the current generation and that also seems very unrealistic.

So, what does Apple have aligned? According to industry leaks, not much. The plan is to leave the original design of the iPhone X. unchanged again in 2019 while the adoption of 5G is leaving the rivals behind. Meanwhile, a new hardware removal It means that four of the last five generations of iPhone have been affected by hardware problems.

It's too early to call this a crisis, but it's the hardest spell Apple has faced in a decade …

___

Follow Gordon in Twitter, Facebook Y Google+

More about Forbes

The next Apple iPhones have a problem 5G

Apple silently admits the problem of iPhone Selfie

Apple will not redesign iPhones in 2019

iPhone XS Vs iPhone X: What is the difference?

iPhone XS Vs iPhone XS Max: What's the difference?

iPhone XS Vs iPhone XR: What is the difference?

iPhone XR Vs iPhone XS Max: What is the difference?


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