Apple’s next online-only launch Apple Watch with iPad on tap on September 15

Apple’s event invitation, which was sent to reporters, suggests the launch may be about the Apple Watch.

Screenshot by Shara Tibken / CNET

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Apple has set the date for its next event. The company’s latest devices – which will include a sixth generation Apple Watch and a new iPad – will be unveiled on September 15 at 10 am PT. Like Apple’s Worldwide Developers Conference, the event will be held entirely online amid ongoing concerns about Coronavirus Ubiquitous epidemic. Apple’s event will be streamed through its website.

Apple’s invitation, posted on its website, included a change to its logo, which rotated in blue lines, a bit of an AR trick. When viewed on the iPhone, Apple invites logo morphs to the event date: 9.15. The invitation sent to reporters included another clue – the phrase “time flies.” The app hints at an event focusing on the popular wearable of the Apple watch, the tech giant, rather than the 5G iPhone.

Apple usually launches an attractive product in September to showcase its latest iPhones. The Apple Watch, iPad, and other devices usually take a back seat to Apple’s flagship smartphone, and the company holds another event in October for its iPad and Mac.

This time, however, Apple likely has its own Sept. 15 will focus on wearables and tablets for the event. Apple has stated its newest iPhones, which will sport super fast 5G connectivity, This year will be delayed “for a few weeks” Because there are production issues related to coronovirus epidemics. It is likely that the new iPhone will arrive in October, and Apple will hold a new event at that time to focus on its phones.

While the bulk of Apple’s revenue still comes from the iPhone, the company is diversifying its functions. Apple Watch was its first major new category under CEO Tim Cook, and since that time, it has occupied the watch market. Instead of positioning Apple Watch as a luxury item, Apple Focus on health and fitness facilities Built into the watch, elements that are particularly important to users as the world grapples with the COVID-19 epidemic.

According to Strategy Analytics, last year, Apple Watch eliminated the entire Swiss watch industry by a large margin. The research firm said that Apple shipped an estimated 31 million units in 2019, while all Swiss watch brands accounted for 21 million shipments.

At the same time, there is more demand for Apple’s iPad and Mac. Since consumers go to school and work at home During the epidemic. Thirteen of the 15 largest school districts in the country have virtual classrooms in this category, and devices for students are facing steep shipping delays. Apple’s new iPad, likely a midrange iPad Air, may come with a larger display and Touch ID. It won’t be as expensive as Apple’s high-end Pro lineup, but it will have a much higher feel and performance of premier devices.

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Apple Silicon-Powered Mac: What to Expect


While the fall is expected to drive Apple’s product lineup away from a wave of upgrade purchases, analysts say fans should pay attention to new rumors of the iPhone Pro and iPhone with 5G capabilities. Flashier rivals – such as Samsung’s Galaxy Z Flip 2 5G, with its foldable display or Microsoft Surface duoSandwiched with two screens simultaneously – standard metal-and-glass smartphones provide new spin on construction.

But perhaps the biggest standout of Apple’s product lineup at the end of 2020 could be its newest computer, the first device by the company to call Silicon Apple. Or has its own microprocessing chip.

The company has not shared many details about its latest computers, which will replace Intel’s processors for 14 years, similar to those powering its iPhones, iPads and Apple TVs. Apple said it would continue selling Intel-powered computers for now, but it’s clear where the company is.

“Hardware and software are fundamental to everything we do,” said Apple CEO Tim Cook, announcing the effort this summer. “This will take Mac to the next level.”

It also appears that there is an augmented reality component to Apple’s event on September 15, based on interactive invitations.

AR can provide a way for people to show their new devices to people without being in AR. Tech companies are trying to figure out the best way to have a virtual demo room, an important part of any product launch. Last week, Samsung releases a Guided Tour Of a digital home with its new devices.

Apple has been pushing AR for the past several years. The most notable example is the popularity of Pokémon Go games on their iPhones. The company is also working on AR and VR specs, but the device is unlikely to launch in September.

Apple’s augmented reality aspirations have always been driven by apps and services, and education has been an AR goal on the iPad for years. An advanced processor on the iPad Air can help enable Apple’s latest ARKit features, and a larger screen can take advantage of some of the larger-canvas ideas that are now present on the iPad Pro. However, it is unlikely that the new Air will have a depth-sensing LIDAR sensor of the Pro.

CNET’s Scott Stein contributed to this report.

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