In an effort to expand an Olive branch for streaming services that were previously barred from the App Store, Apple has announced a new set of guidelines allowing game streaming services such as Microsoft xCloud and Google Stadia on the platform for the first time .
Do you like it? wrong. Many people in the industry keep in mind the new guidelines.
Apple’s old rules blocked these streaming apps from the App Store, which essentially means that you can’t use them on iOS devices like the iPhone. In August, when Facebook launched its Facebook Games iOS app, the social media company was unable to include any games.
At that time, the company reviews app content before allowing it in the Apple Store. Due to the fact that these video game streaming services offer an ever changing lineup of gaming titles, Apple’s position was not to allow this type of app in its App Store.
However, these streaming services are increasing in popularity. So Apple has decided to try and open the doors of the App Store for services like XCloud and Stadia. However – and here is the deal breaker – every game available on these services has to be submitted to the App Store as a standalone app.
The guidelines completely defeat the purpose of these services.
“It’s a bad experience for customers,” a Microsoft spokesperson said in a statement to Mashable. “Gamers want to jump into games directly from their curated catalog within an app, just as they do with movies or songs, and should not be forced to download more than 100 apps to play individual games from the cloud.”
Microsoft has a point. Movie and music streaming services such as Netflix and Spotify all have apps on the App Store. And those services have an ever-updated catalog of multimedia content available directly from within the app.
Imagine if Apple required that Netflix submit each film for approval before being presented on stage? It doesn’t matter much for video games to behave so differently. At least one expert believes that Apple has its reasons.
“Either Apple fundamentally misunderstands how game streaming works or these guidelines are ‘technically’ drafted as a co-play to allow those systems to work to ensure The requirements are so high that Microsoft, Google and other up-and-comers simply don Michael Fitter, co-founder and co-host of consulting firm F-Squad, Michael T. Virtual Economy Podcast, “Told Mashable.” Apple’s new guidelines around streaming suggest that the company is not interested in welcoming XCloud or Stadia for iOS. ”
Futter questioned what this meant for similar video game services like Steamlink. Valve’s streaming app allows users to access their library of PC games. This would appear to violate Apple’s new guidelines.
The Cupertino-based tech giant already has a rocky relationship with the gaming industry.
One of the most popular video games, Fortnite, Revenue share is due to a dispute over the terms from the App Store. The game’s developer, Epic Games, has been involved in a legal battle with the iPhone-maker over Apple’s anti-competitive practices when it arrives in the App Store.
It’s clear that Apple sees the gaming industry as a money-maker, and wants anything that generates income from iOS availability. But fitters like industry experts think Apple is indeed a big opportunity.
“Apple may have outgrown a child,” he explained. “But it reads more like a child’s demands than a genuine gesture toward embracing the non-mobile half of the gaming industry of about $ 150 billion.”