Apple Watch News: Extreme Sports Rugged Model Under Consideration

An Apple Watch Series 6 on display at the company's flagship store in Sydney.

Photographer: David Gray / Bloomberg

Apple Inc. is considering releasing an Apple Watch with a rugged case aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar with the matter.

The Cupertino, California-based tech giant has internally discussed introducing such a Watch variation later in 2021 or 2022 at the earliest, said the people, who asked not to be identified to discuss private matters.

This is at least the second time Apple has thought of a rugged smartwatch. After When launching the first version of the Apple Watch in 2015, the company considered a new model to better appeal to extreme sports athletes. The current version continues to be popular with runners, hikers, and swimmers, and Apple has added several sports and activity tracking features through its annual update cycle. However, Casio Computer Co. and other watchmakers have seen strong sales thanks to stronger product designs with added protection.

Smart Watch Market

The Apple Watch leads everyone else in this fast-growing tech sector

Source: Counterpoint Research.

If Apple goes ahead this time around, the rugged version would be an add-on model similar to how Apple offers a lower-cost option called the Apple Watch SE and special editions co-branded with Nike Inc. and Hermes International. Sometimes referred to as the “Explorer Edition” within Apple, the product would have the same functionality as a standard Apple Watch but with added punch.endurance and protection in the line of Casio G-Shock watches.


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