The company announced the latest versions of its Apple Watch and iPad, as well as a new subscription bundle that combines several of its services – for a hefty price.
Apple made a pitch for the Kovid-19 era with the sixth generation of its flagship wearable device, adding new health and fitness features to help monitor oxygen levels, hand washing techniques, and home workouts.
The Apple Watch 6 uses LED lights and photo sensors on its lower surface to measure the amount of oxygen in a user’s blood by monitoring how much light the blood shows. The device can notify users if they are at a higher altitude, to remind them that their blood oxygen levels may be different from normal.
But beware of the fine print: Apple warns that its blood oxygen measurements “are not for medical use, including self-diagnosis or consultation with a doctor, and are designed for general fitness and wellness purposes only . ”
The Apple Watch Series 6 also includes previously announced software updates including automatic hand-washing detection and sleep tracking.
The watch starts at $ 399, with a version that has a cellular capacity of $ 499. Both will officially hit stores this Friday.
Apple Watch SE
For those who don’t want to pay that much for monitoring their blood oxygen levels, Apple unveiled a slightly cheaper version of the watch with more limited features.
Starting at $ 279, the Apple Watch SE uses a chip slower than the Apple Watch Series 6, but still twice as much as the $ 199 Series model.
It will run the latest version of watchOS. The cellular model allows for phone calls, messages and more. Like other models, it has fall detection, latest motion sensors and is swimproof.
The Apple Watch will also no longer come with a USB power adapter, Lisa Jackson said, adding that Apple VP of environmental, policy and social initiatives have designed it in a way that the company continues to go green.
This means that if you do not have a single place at home to charge your watch, you will have to make a separate purchase.
A new ipad
The 8th generation of the iPad stated that Apple says it has an all-day battery, faster graphics and processing, an improved camera, and the A12 Bionic chip, which Apple says is “more powerful than ever.”
The device has a 10.2-inch display and comes with new iPadOS 14 features that better integrate its Apple Pencil stylus. It is available on Fridays, starting at $ 329.
With the watch, Apple on Tuesday opted to double up on the iPad, which CEO Tim Cook described as “the all-new, completely redesigned iPad Air”.
The new iPad features a larger 10.9-inch screen, a smaller Touch ID sensor for fingerprint unlock, and a new A14 silicon chip that Apple says is the most advanced yet and will significantly improve performance.
The tablet comes in five different colors, including rose gold, green and blue, and will be available starting next month at $ 599.
Another major change to the iPad Air: It will support a more universal USB-C adapter instead of Apple’s proprietary Lightning connector, meaning you’ll be able to charge it with the same cable that a new MacBook Air or Google Pixel charges.
Apple had already switched to USB-C with the iPad Pro released earlier this year, and with the latest update it can be expected that more future devices from the company will enable cross-connectivity outside its ecosystem .
Services have become a large business for Apple, accounting for more than 20% of its revenue in the most recently completed quarter. Now it is giving customers a way to buy all of them in a bundle called Apple One.
Membership service comes in three levels. The cost for an individual subscription is $ 14.95, which is what you get Apple Music, Apple Arcade, Apple TV + and iCloud. A family membership goes for $ 19.95, which allows those services to be shared with up to six family members. Finally, a major subscription for $ 29.95 per month includes all those services plus news and health (more on this in a minute) subscriptions. This increases the storage to 2TB.
Apple is offering the new service on a 30-day free trial for any services that customers do not already have. For example, if you have Apple Music but not Apple TV + or Apple Arcade then you get a test of the other two by switching to Apple One.
The company is offering another new membership service, called Fitness +, which offers exercise classes like yoga and cycling to members. It costs $ 9.99 per month and you will need the Apple Watch to use it. It is also bundled with Apple One.
A Spotify spokesperson said in a statement to CNN Business, “Once again, Apple is unfairly treating its rivals and disadvantaged consumers in favor of their own services to harm their competitors.”
CNN Business’ Kaya Eurieff, Shannon Liao and Claire Duffy contributed to this report.