Apple is no stranger to podcasts, but is now using them to help grow TV + ratings. Variety reports that Apple has introduced The line, his first combination of a podcast with an original show. Jeffery Zimbalist’s video documentary about former Navy SEAL Eddie Gallagher (shown here) doesn’t debut until the fall, but you can already listen to a six-part audio series on Apple Podcasts that includes interviews with Gallagher and his wife, “exclusive reports.” and other knowledge about the alleged criminal activity of the soldier.
Gallagher was charged in 2018 with war crimes after posing for a photo with a dead body in Iraq. The members of the platoon came to accuse him of murder. A court acquitted all but one of the charges and received clemency from then-President Trump for that latest charge in 2019. Both the podcast and the video series aim to explore not only Gallagher’s crimes, but also the “complicated realities.” from the war. , the effect it has on soldiers, and the secretive nature of SEAL units.
The line It comes when Apple reportedly plans to further use its Podcasts app as a competitive advantage, either through a possible paid service or by purchasing exclusive shows. It’s not hard to see why the company would explore combinations of podcasts and originals – they could spur adoption of the Podcasts app and draw attention to Apple TV + productions long before their premieres. This could also help Apple counter Spotify’s moves to podcasts and give people a reason to stick with the software bundled on their iPhones and Macs.