Apple TV + had only 3% market share in the US in the previous quarter, Netflix still ranks first


Although Apple is investing in new movies and shows for its streaming service Apple TV +, the platform is still considered a major success. New research obtained by JustWatch 9to5Mac Revealed that Apple TV + had only a 3% market share in the US in the fourth quarter of 2020, far behind competitors such as Netflix, Disney + and even Peacock.

JustWatch, a company that provides streaming guidance and analytics on video platforms, today shares research on the market share of streaming services in the United States. The research is based on data collected during the last quarter of 2020, and it considers the most popular platforms available in the country.

Unexpectedly, Apple TV + was not the most popular streaming service of the quarter, but the platform was actually the last in the ranking with a market share of only 3% in the US. Apple TV + also lagged behind NBCUniversal’s streaming service introduced in July last year, which recorded 6% market share during the quarter.

Netflix is ​​leading the market share of streaming platforms in the US with 31%, but Amazon Prime Video is growing and closing with 22%. Hulu comes with 14% and Disney + 13%, followed by HBO Max with 9% market share. Apple TV + was followed by Peacock, both HBO Max and Disney +.

While Justwatch did not comment on why Apple TV + is struggling to gain a high market share, it is no secret that Apple had a difficult year in 2020 because of the COVID-19 epidemic. Most of the construction was interrupted. As Apple TV + has only original movies and shows, the catalog is remarkably small compared to its competitors.

Apple last week extended the Apple TV + trial period for customers who already had a 1-year free trial. These users will be able to enjoy Apple TV + for free until July 2021, with the benefit first ending in February.

The company also released the second season of Dickinson and Sevak on Apple TV + this month, while the second season of For All Mankind premiered in February. The Apple TV + is available for $ 4.99 per month or included with an Apple One subscription, but you can get it for free by purchasing a new iPhone, iPad, Mac, or Apple TV.

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