Apple turns down Facebook app that says Apple cuts 30%

Apple CEO Tim Cook speaks during Apple’s annual Worldwide Developers Conference in San Jose, California on June 3, 2019.

Mason Trinca | Reuters

According to Reuters, Apple rejected one of Facebook’s new app updates. The app tried to inform users that Apple buys 30% of in-app purchases from a new online event feature.

Earlier this month, Facebook rolled out the feature that allows businesses to host online events in an effort to renew some of the business lost due to Kovid-19. Facebook told Apple to reduce its App Store deduction by 30%, because it wanted all the money to go directly to small businesses, but declined.

In an effort to inform users of Apple’s cuts, Facebook instead plans to add a line inside the iPhone app that informs users that “Apple takes 30% of this purchase.” Facebook was unsure if Apple would approve the language and ultimately, it would not.

This is what the app looks like, note the language at the bottom left of the purchase button:

The iPhone app, on the left, shows that Apple collects 30% of every purchase.


Facebook said that if users make similar purchases elsewhere, whether on the web or through apps on Android phones, small businesses will keep 100% of revenue.

“Now more than ever, we should have the option to help people understand where they want to bring money for small businesses, really. Unfortunately, Apple has given our transparency notice around our 30% tax Declined, but we are still working to make that information available inside the app experience., “Facebook told Reuters on Thursday.

Facebook and Apple did not immediately respond to a request for comment.

In recent weeks top app makers have started speaking out against Apple and its App Store policies. For example, Epic Games tested Apple’s policy by bypassing the 30% rule in an update to its hit game Fortnite, and then Apple removed the game from the App Store.

Apple has argued that it tries to keep a level playing field for all developers and makes it a standard 30% deduction from all app purchases.

Subscribe to CNBC on YouTube.


Leave a Reply

Your email address will not be published.