Apple Reports 4Q 2017 Results: $10.7B Profit on $52.6B Revenue, 46.7M iPhones

Apple as we speak introduced monetary outcomes for the third calendar quarter and fourth fiscal quarter of 2017.

For the quarter, Apple posted income of $52.6 billion and internet quarterly revenue of $10.7 billion, or $2.07 per diluted share, in comparison with income of $46.9 billion and internet quarterly revenue of $9 billion, or $1.67 per diluted share, within the year-ago quarter. The income and earnings per share numbers have been firm information for the fourth fiscal quarter, though the whole revenue fell in need of the 2015 determine.

Gross margin for the quarter was 37.9 %, in comparison with 38 % within the year-ago quarter, with worldwide gross sales accounting for 62 % of income. Apple additionally declared an upcoming dividend fee of $zero.63 per share, payable November 16 to shareholders of file as of November 13.


For the quarter, Apple offered 46.7 million iPhones, up from 45.5 million within the year-ago quarter. iPad gross sales have been as much as 10.three million from 9.three million within the fourth quarter of 2016, and Mac gross sales rose to five.four million from four.9 million.

For the total fiscal yr, Apple generated $229.2 billion in gross sales with $48.four billion in internet earnings, up from $215.6 billion in gross sales and $45.7 billion in internet earnings for fiscal 2016.

“We’re happy to report a very strong finish to a great fiscal 2017, with record fourth quarter revenue, year-over-year growth for all our product categories, and our best quarter ever for Services,” stated Tim Cook, Apple’s CEO. “With fantastic new products including iPhone 8 and iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K joining our product lineup, we’re looking forward to a great holiday season, and with the launch of iPhone X getting underway right now, we couldn’t be more excited as we begin to deliver our vision for the future with this stunning device.”

Apple’s steerage for the primary quarter of fiscal 2018 contains anticipated income of $84-87 billion and gross margin between 38 and 38.5 %.


Apple will present reside streaming of its fiscal This autumn 2017 monetary outcomes convention name at 2:00 PM Pacific, and MacRumors will replace this story with protection of the convention name highlights.

An entire transcript of Apple’s fourth quarter earnings name is forward.

Apple as we speak reported income of $52.6 billion and internet quarterly revenue of $10.7 billion, or $2.07 per diluted share, within the fourth quarter of its 2017 fiscal yr.

Apple’s CEO Tim Cook and CFO Luca Maestri mentioned the outcomes on a convention name as we speak. MacRumors has ready a whole transcript of the decision forward.

Tim Cook

Good afternoon and due to everybody for becoming a member of us. As we shut the books on a really profitable fiscal 2017, I’ve to say I could not be extra enthusiastic about Apple’s future.

This was our largest yr ever in most components of the world, with all-time file income within the United States, Western Europe, Japan, Korea, the Middle East, Africa, Central and Eastern Europe, and Asia. We had notably robust end this yr, producing our highest September quarter income ever, as year-over-year progress accelerated for the fourth consecutive quarter.

Revenue was $52.6 billion, above the excessive finish of our steerage vary, and up 12 % over final yr. We generated income progress throughout all of our product clbades, and confirmed all-time file outcomes for our providers enterprise. As we anticipated, we returned to progress in Greater China, with unit progress and market share beneficial properties for iPhone, iPad, and Mac. In reality, it was an all-time file quarter for Mac gross sales in mainland China, in addition to an all-time excessive for providers income. And income from rising markets outdoors Greater China was up 40 %, with nice momentum in India, the place income doubled yr over yr. We additionally had nice leads to enterprise and training, with double digit progress in worldwide buyer purchases of iPad and Mac in each markets. Gross margin for the September quarter was on the excessive finish of our steerage vary, and due to distinctive work by our groups, we generated file fourth quarter earnings per share of $2.07, up 24 % from a yr in the past.

iPhone gross sales exceeded our expectations. In the final week and a half of September, we started delivery iPhone eight and iPhone eight Plus to clients in additional than 50 international locations. They immediately grew to become our two hottest iPhone fashions, and have been each week since then. As we converse, the launch of iPhone X is now underway, as shops open throughout Australia and Asia. iPhone X is full of revolutionary, new applied sciences that chart our path for the following decade. Technologies just like the TrueDepth digital camera system, Super Retina Display, and A11 Bionic chip with neural engine, which has been in growth for years with a give attention to deep machine studying. iPhone X permits completely new experiences, like unlocking your iPhone with Face ID, taking photographs with studio-quality lighting results, or enjoying immersive augmented actuality video games. We cannot anticipate individuals to expertise our imaginative and prescient of the longer term. Orders have already been very robust, and we’re working to get iPhone X into clients arms as rapidly as attainable.

Turning to providers, income reached an all-time quarterly file of $eight.5 billion within the September quarter. A couple of quarters in the past, we established a objective of doubling our fiscal 2016 providers income of $24 billion by the yr 2020, and we’re effectively on our technique to badembly that objective. In fiscal 2017, we reached $30 billion, making our providers enterprise already the scale of a Fortune 100 firm.

We’re additionally delighted to report our second consecutive quarter of double-digit unit progress for iPad. Customers have responded very positively to the brand new iPad lineup, and with the launch of iOS 11, the iPad expertise has turn out to be extra highly effective than ever, with nice new options for getting issues finished, like the brand new Dock, Files app, Drag and Drop, multitasking, and extra energy than most PC notebooks.

The launch of iOS 11 additionally made iOS the world’s largest platform for augmented actuality. There are already over a 1,000 apps with highly effective AR options in our App Store as we speak, with builders creating wonderful information experiences in nearly each clbad of apps, aimed toward shoppers, college students, and enterprise customers alike. Simply, we consider AR goes to vary the way in which we use expertise eternally. We’re already seeing issues that may rework the way in which you’re employed, play, join, and be taught. For instance, there are AR apps that allow you to work together with digital fashions of all the things you’ll be able to think about, from the human physique to the photo voltaic system. And in fact, you expertise them like they’re actually there. Instantly, training turns into rather more highly effective, when each topic involves life in 3D. And think about purchasing, when you’ll be able to place an object in your front room earlier than you make a purchase order. Or attending reside sporting occasions, when you’ll be able to see the stats on the sphere. AR goes to vary all the things. iOS 11 can also be permitting builders to combine machine studying fashions into their apps with CoreML. Pinterest is already utilizing CoreML to ship quick and highly effective visible search. PadMapper makes use of CoreML to supply clever options that make it straightforward to search out or hire your condominium. These are just some examples. There’s a lot extra to return.

Next I would like to speak concerning the Mac, which had its greatest yr ever, with the best annual Mac income in Apple’s historical past. It was additionally the very best September quarter ever with Mac income progress of 25 %, pushed by the pocket book refreshes and a powerful again to highschool season. The Mac expertise has turn out to be even higher for the reason that September launch of macOS High Sierra, with new applied sciences to make Mac extra dependable, succesful, and responsive, and lay the inspiration for future innovation.

Moving on now to Apple Watch, with unit progress of over 50 % for the third consecutive quarter, it continues to be the very best promoting and most beloved smartwatch on the earth. We started delivery Apple Watch Series three simply six weeks in the past, and clients love the brand new freedom of mobile. The capacity to go for a run with simply your Apple Watch, or go for a fast errand with out your cellphone, whereas staying linked, is a recreation changer. Now greater than ever, Apple Watch is the last word machine for wholesome life, and is already making a giant distinction in our clients’ lives. We’re very excited concerning the upcoming launch of the Apple Watch coronary heart research, which can use information from Apple Watch to determine irregular coronary heart rhythms and notify customers when uncommon patterns are detected. Earlier this week, we launched watchOS four.1, bringing 40 million songs to your wrist via Apple Music. The mixture of music streaming on Apple Music and AirPods is actually a magical expertise for individuals on the go. We’re thrilled with the momentum of those merchandise. In reality, our whole wearables enterprise was up 75 % yr over yr within the fourth quarter, and in fiscal 2017, already generated the annual income of a Fortune 400 firm.

Late within the September quarter, we additionally launched Apple TV 4K, delivering a surprising cinematic expertise at residence. So now customers world wide can watch motion pictures and reveals in 4K HDR high quality and stream reside sports activities and information on the Apple TV app. There’s already an important number of 4K HDR titles accessible via iTunes, and different standard video providers, with many extra motion pictures and reveals on the way in which.

We’re additionally very excited concerning the opening of Apple Michigan Avenue two weeks in the past on Chicago’s riverfront. This is the primary retailer that brings collectively our full imaginative and prescient for the way forward for Apple retail, offering a welcoming place for everybody to expertise our merchandise, providers, and provoking academic applications proper within the coronary heart of their metropolis. In addition to our very talked-about Today at Apple programming, which is out there in all Apple Stores world wide, providing day by day periods in pictures, music creation, artwork and design, coding, and entrepreneurship, Apple Michigan Avenue is partnering with native non-profits and inventive organizations to make an ongoing, constructive influence in that neighborhood.

Also this quarter, we expanded our free App Development with Swift curriculum to greater than 40 neighborhood schools throughout the nation. We’re very enthusiastic about this initiative, and we’re thrilled by the momentum we’re seeing. The faculties we launched with this summer time are only the start. Community schools have a robust attain into communities the place training is the nice equalizer, and the universities adopting our curriculum this educational yr are offering alternative to thousands and thousands of scholars to construct apps that may put together them for careers in software program growth, data expertise, and rather more.

We’re extremely obsessed with what our groups have achieved this yr, and about the entire wonderful merchandise in our lineup. As we method the vacation season, we count on it to be our largest quarter ever. I would wish to thank all of our groups, our companions, and our clients for his or her ardour, dedication, and loyalty. You’ve helped us make 2017 a sensational yr.

Luca Maestri

Revenue for the September was a file $52.6 billion, up 12 % over final yr. It has been nice to see our progress fee speed up in each quarter of fiscal 2017. Our terrific efficiency this quarter was very broad primarily based, with income progress in all of our product clbades for the second quarter in a row, and new September quarter income information within the Americas, in Europe, and in the remainder of Asia-Pacific segments. We grew double digits within the U.S., Canada, Germany, France, Italy, Spain, Korea, and several other different developed markets. We have been particularly pleased to return to progress in Greater China, the place income was up 12 % from a yr in the past, and with our momentum in India, the place income doubled yr over yr. We grew greater than 30 % in Mexico, the Middle East, Turkey, and Central and Eastern Europe. These outcomes helped gas general progress of over 20 % from rising markets.

Gross margin was 37.9 %, on the excessive finish of our steerage vary. Operating margin was 25 % of income, and internet earnings was $10.7 billion. Diluted EPS have been $2.07, up 24 % over final yr, to a brand new September quarter file, and money stream operations was robust, at $15.7 billion.

During the quarter we offered 46.7 million iPhones, up three % over final yr. We have been more than happy to see double digit iPhone progress in lots of rising markets, together with mainland China, the Middle East, Central and Eastern Europe, India, and Mexico. We gained share not solely in these markets, but in addition in Canada, Germany, France, Italy, Spain, Sweden, and Singapore, primarily based on the newest estimates from IDC. iPhone channel stock elevated by 1.three million items sequentially to badist the launch of iPhone eight and eight Plus, considerably lower than the rise within the September quarter a yr in the past. Customer curiosity and satisfaction with iPhone are very robust, with each shoppers and enterprise customers. In the U.S., the newest information from 451 Research on shoppers signifies a buyer satisfaction fee of 97 % or greater throughout all iPhone fashions. Among shoppers planning to purchase a smartphone within the subsequent 90 days, buy intention for iPhone was 69 %—greater than 5 instances the speed of the closest competitor—with a loyalty fee for present iPhone house owners of 95 %, in comparison with 53 % for the following highest model. For company smartphone patrons, iOS buyer satisfaction was 95 %, and of these planning to buy smartphones within the December quarter, 80 % plan to buy iPhones. That is the best rating for iPhone within the historical past of the survey.

Turning to providers, we set an all-time quarterly file of $eight.5 billion, up 34 % yr over yr. Our outcomes included a positive, one-time income adjustment of $640 million. On a run-rate foundation, excluding this adjustment, providers progress of 24 % was terrific and the best that we have now skilled this yr. The App Store set a brand new all-time file, and in response to App Annie’s newest report, it continues to the be the popular vacation spot for buyer purchases, by a large and rising margin, producing practically twice the income of Google Play. We’re getting nice response to the App Store’s new design in iOS 11 from each clients and builders. We’re seeing will increase within the frequency of buyer visits, the period of time they spend within the retailer, and the variety of apps they obtain. The success of Apple Music additionally continues to construct, and we’re seeing our highest conversion charges from clients making an attempt the service. Revenue grew strongly as soon as once more within the September quarter, and the variety of paid subscribers was up over 75 % yr over yr. We additionally noticed nice efficiency from our iCloud enterprise, with very robust double-digit progress in each month-to-month common customers and income. Across all of our providers choices, the variety of paid subscriptions reached over 210 million on the finish of the September quarter, a rise of 25 million within the final 90 days. Apple Pay expanded to Denmark, Finland, Sweden, and the UAE final month, and continues to develop quickly. Over the previous yr, energetic customers have greater than doubled, and annual transactions are up 330 %. In the U.S., 70 % of main grocery chains are actually accepting Apple Pay, with the latest launch of Safeway. And over 5 million U.S. service provider places can be Apple Pay enabled by the top of this yr.

Next, I would like to speak concerning the Mac, which for fiscal 2017 set a brand new all-time income file of $25.eight billion. We offered 5.four million Macs throughout the September quarter, up 10 % over final yr, and gained vital market share as the worldwide market contracted by one %, in response to IDC’s newest estimate. This efficiency was fueled primarily by nice demand for MacE book Pro, and Mac income grew 25 % to a brand new September quarter file. We had excellent outcomes all world wide in every of our geographic segments, rising Mac income by 20 % or extra. We have been additionally very pleased with the success of Mac within the training market, the place buyer purchases grew double digits yr over yr.

It was additionally one other nice quarter for iPad—we offered 10.three million items—up 11 % over final yr, with robust demand for each iPad and iPad Pro, and income grew 14 %. It was nice to see iPad unit and income progress in all of our geographic segments, and notably robust leads to rising markets, together with Greater China, the place iPad unit gross sales have been up 25 % yr over yr, and India, which grew 39 %. NPD signifies that iPad had 54 % share of the U.S. pill market within the September quarter, together with seven of the very best 10 promoting tablets. That’s up from 47 % share a yr in the past. Also, the latest surveys from 451 Research measured buyer satisfaction charges of 97 % throughout iPad fashions. And amongst individuals planning to purchase tablets, buy intent for iPad was over 70 % for each shoppers and companies.

[…] The September quarter was very robust for our retail and on-line shops, which welcomed 418 million guests. Traffic was notably heavy throughout the week of our new product bulletins, up 19 % over final yr. Retail ran a really profitable Back to School promotion within the Americas, Europe, China, and Singapore. We see Mac and iPad Pro up robust double digits in comparison with final yr’s program. Around the world, our shops performed over 200,000 Today at Apple periods throughout the quarter.

Let me now flip to our money place. We entered the quarter with $268.9 billion in money plus marketable securities, a sequential improve of $7.four billion. $252.three billion of this money—94 % of the whole—was outdoors the United States. We issued $7 billion in new Canadian and U.S. greenback denominate money owed within the quarter, bringing us to $104 billion in time period debt and $12 billion in industrial paper excellent. We additionally returned $11 billion to buyers throughout the quarter. We paid $three.three billion in dividends and equivalents, and spent $four.5 billion on repurchases of 29.1 million Apple shares via open market transactions. We additionally launched a brand new $three billion ASR program, leading to preliminary supply and retirement of 15.1 million shares, and we retired four.5 million shares upon the completion of our 11th ASR throughout the quarter. We have now accomplished nearly $234 billion of our $300 billion capital return program, together with $166 billion in share repurchases.

As we transfer forward into the December quarter, I would wish to evaluate our outlook which incorporates forward-looking data. As a reminder, the December quarter in fiscal 2017 spanned 14 weeks, whereas the December quarter this yr will embrace the same old 13 weeks. We count on income to be between $84 billion and $87 billion. We count on gross margin to be between 38 % and 38.5 %. We count on working expense to be between $7.65 billion and $7.75 billion. We count on different earnings/expense to be about $600 million, and we count on the tax fee to be about 25.5 %. Also as we speak, our board of administrators has declared an upcoming dividend fee of $zero.63 per share of widespread inventory, payable on November 16, 2017 to shareholders of file as of November 13, 2017.

Questions and Answers

Katy Huberty, Morgan Stanley: When do you count on to meet up with iPhone X demand? Given it is doubtless to not be in December quarter, can we consider March as a better-than-seasonal income quarter?

Tim Cook: The ramp for iPhone X goes effectively, particularly contemplating that iPhone X is probably the most superior iPhone we have ever created, and it has plenty of applied sciences in it. So, we’re actually pleased that we’re in a position to improve week by week what we’re outputting, and we will get as many as them as attainable to the purchasers as quickly as attainable. I am unable to predict at this level at this level when that stability will occur. And when it comes to March, we do not give steerage past the present quarter.

Huberty: In China, progress returned to robust double digits–12 % up. You’ve talked traditionally about that area being extra delicate to others to type issue adjustments. The new iPhone X type issue was not accessible in September. Should we consider that progress in that area solely accelerates from right here as that product will get pushed into the market?

Tim Cook: Let me discuss a little bit about This autumn in China to offer you a little bit little bit of shade on the outcomes. We elevated market share for iPhone, Mac, and iPad throughout the quarter. We hit all-time income information for providers, and for Mac within the People’s Republic of China throughout the quarter. We had very robust iPad income progress. We had double-digit unit progress in iPhone, and each the upgraders and Android switchers have been up on a year-over-year foundation within the quarter. The outcomes have been broad primarily based. They have been just about throughout the board, as I indicated. Another factor that occurred is the decline we have been experiencing in Hong Kong moderated. It’s nonetheless down yr over yr, however much less so than what it was. Part of that’s the examine is—simpler examine. And, lastly, when it comes to one other headwind that could be a little lower than it was, foreign money has been affecting us extra considerably. Last quarter, in China, it affected us one share level. The sum of all of that, I really feel nice concerning the outcomes. We do not clearly present geographic-specific steerage, however you’ll be able to see from our general steerage, we expect we will have a very robust quarter.

Michael Olson, Piper Jaffray: Is there any data you’ll be able to present on how iPhone X pre-orders examine to what you noticed with iPhone eight pre-orders?

Tim Cook: We by no means undergo combine, however I can share with you that iPhone X orders are very robust for each direct clients and for our channel companions, which as , are plenty of carriers all through the world. We could not be extra excited to get underway. I believe as of some minutes in the past, the primary gross sales began in Australia. I am instructed we had a number of hundred ready on the retailer in Sydney, and I am getting comparable experiences from throughout that area.

Olson: We’re enthusiastic about augmented actuality. From your perspective, and possibly from our perspective on the surface trying in, how can we gauge the success of AR, and what are among the functions of the expertise that you simply’re most enthusiastic about as we speak?

Tim Cook: The purpose I am so enthusiastic about AR is I view that it amplifies human efficiency as a substitute of isolates it. As , it is the combination of the digital and the bodily world. It needs to be a badist for humanity—not an isolation sort of factor for humanity. As I’m going via totally different international locations I have been touring these days, and issues, some issues available in the market, different issues which can be coming, the very cool factor is that they’re in every single place. I see issues that the buyer goes to like as a result of it’ll change purchasing. I see issues that customers will love on the gaming facet, the leisure facet. I see business-related AR, apps as effectively, which can be going to be nice for productiveness between giant and small enterprise. I see apps that make me wish to return to Okay-12 once more and repeat my education as a result of I believe it adjustments the sport within the clbadroom lots. The actual magnificence right here is that it is mainstream. Of course, Apple is the one firm that might have introduced this as a result of it requires each and software program integration, and it requires making—or giving—the working system replace to many individuals directly. The software program crew labored actually laborious to make it return a number of variations of iPhone in order that we form of have a whole lot of thousands and thousands of enabled enabled in a single day. There’s a 1000+ apps within the App Store proper now. I believe that is very very like in 2008 once we fired the gun within the general App Store. And so that is what it feels wish to me. I believe it is going to simply get greater from right here.

Shannon Cross, Cross Research: Can you discuss a bit about the way you’re excited about the lineup—that is for iPhone—you go from $349 to above $1,000. It seems you most likely offered a good quantity on the decrease finish… however how are you form of excited about what went into the steerage for the December quarter? Are you seeing actually robust demand on the low finish, and clearly an anticipated profit from the iPhone X on the excessive finish?

Tim Cook: In phrases of what we noticed in This autumn, you’ll be able to most likely inform from the ASP we had good success I might say via the totally different iPhones. We’ve tried laborious to have an iPhone that’s as inexpensive as attainable for those who actually need an iPhone that will have a extra restricted finances. We’ve obtained some iPhones which can be actually nice for that market, after which we have got three new iPhones and folks will take a look at these and resolve which one they need. This is the primary time we have ever been within the place that we have had three new iPhones directly like this, on the high finish of the road, and it is the primary time we have had a staggered launch. So, we will see what occurs. We’ve put our very best considering into the steerage that Luca offered. You can inform from that, that we’re bullish.

Cross: Can you discuss what areas of the Services clbad outperformed? […] What have been the drivers?

As I discussed, within the ready remarks, there was a $640 million adjustment—there was a one-off change, and it is essential to name it out, due to course it is a one off—so the underlying progress fee for providers within the quarter was implausible—24 %—it was the best progress fee we have had in fiscal 2017. App Store set a brand new all-time file. It’s going extremely effectively. The variety of paying accounts continues to develop very strongly, and that is very, crucial to us for the App Store enterprise. Apple Music subscriptions have been up 75 % yr over yr. We’re getting the best conversion charges we have had for the reason that launch of the service. We’ve turned the nook within the music business. You may do not forget that a number of years in the past we have been truly declining within the music business. Now, with the streaming service along with the obtain enterprise, the enterprise is rising once more. That actually helps the expansion fee for the complete providers enterprise. iCloud is a service that continues to develop—very robust double digits—that is additionally serving to. We’ve already turn out to be the scale of a Fortune 100 firm. We already set a objective for ourselves to double what we did in fiscal 2016, and the trajectory is definitely fairly constructive.

Steven Milunovich, UBS: I wished to push a little bit bit extra on the combination, might you touch upon whether or not the eight Plus outsold the eight throughout the quarter? There appears to be some information that means that. The 451 Research survey that you simply’re alluding to additionally finds that, over the 90 subsequent days, 43 % are planning to purchase the iPhone X. Can you remark in your expectations of the combination going ahead, and in the event you will not do this, maybe you may remark a bit about your considering when it comes to pushing pricing elasticity. I believe a yr in the past, no person would have imagined promoting a cellphone for this worth, and also you’re fairly badured that you may do it.

Tim Cook: Obviously, I am not going to speak about combine. It’s not one thing we have finished previously. If you take a look at the eight and eight Plus, once we launched them they immediately grew to become our high two promoting merchandise. If you take a look at eight Plus particularly to supply a little bit shade there, eight Plus for the time frame that we are able to measure so far, has gotten off to the quickest begin of any Plus mannequin. That for us was a little bit of a shock—a constructive shock clearly—and so we’ll see what occurs subsequent. As I discussed earlier than, we have by no means had three merchandise, and it is solely as we speak that clients can form of take a look at all three of these, and I am positive there’s been some those who wished to do this earlier than even deciding which one. We’ll see what occurs there. In phrases of worth elasticity, I believe it is essential to do not forget that a lot of individuals pay for the cellphone by month, and so in the event you have been to exit on the simply the U.S., that tends to be extra the main focus of this name, you’d take a look at the U.S. carriers and I believe you’d discover you may purchase an iPhone X for $33/month. So, if you consider that, that is a number of coffees per week—it is lower than a espresso a day at one in all these good espresso locations. The different factor to bear in mind is that many individuals are actually buying and selling of their present iPhone on the following iPhone, and the residual worth for iPhone tends to be the best within the business, and many individuals choose up $300 to $350 or so for his or her iPhone. So, that even reduces the month-to-month fee much less, after which clearly, some carriers even have promotional issues occurring. So, I do badume it is essential to attempt to place it in that context. In phrases of the way in which we worth, we worth to the worth that we’re offering. We’re not making an attempt to cost the best worth we might get or something like that. We’re simply making an attempt to cost it for what we’re delivering. iPhone X has a number of nice new applied sciences in there which can be main the business and it a wonderful product. We cannot anticipate individuals to begin getting it of their arms.

Milunovich: The avenue traditionally has been a little bit skeptical about continued innovation. You instructed there may be extra to go. Historically, you were not first to giant screens. You weren’t first to OLED. Now although, you might be main in AR, you might be main with Face ID, which the all-in a yr in the past has instructed is sort of harking back to the aggressive Apple. Is it attainable going ahead that you may speed up share beneficial properties from Android because you’re now in a stronger aggressive place?

Tim Cook: I believe we have been in a aggressive place. I most likely, possibly have a unique view than you do, or the parents that you simply’re quoting. There’s all the time doubting Thomases on the market. I have been listening to these for the 20 years I have been right here, and I count on I will hear about them till my retirement. I do not actually take heed to that an excessive amount of. There’s plenty of implausible individuals right here, they usually’re doing unbelievable issues, and sure, I view AR as profound. Not as we speak, not the app you may see on the App Store, however what will probably be, what it may be, I believe it is profound. I believe Apple is in a very distinctive place to guide on this space.

Toni Sacconaghi, Bernstein: You talked a bit about offering a number of worth and that Apple units its pricing in response to worth. I believe given the individuality of the product you’ve got—the iPhone X particularly—that makes a number of sense. I suppose the query is, given the individuality of the worth that you’ve within the market, why should not we count on gross margins to enhance this cycle versus earlier ones, and maybe you’ll be able to discuss a little bit bit about how you consider pricing within the context of gross margin.

Luca Maestri: We worth our merchandise for the worth that we ship. We additionally stated that each time we launch new merchandise, the fee constructions of the brand new merchandise are typically greater than the merchandise that they exchange. It’s enviable. We’re including new applied sciences, new options, and subsequently the fee constructions go up. We have an excellent observe file of taking these price constructions, and over the lifecycle of the product, we’re in a position to deliver them down. There are a number of components within the gross margin line that we have now good management over, and there are additionally components that we do not management. Take, for instance, international change, which has been a major headwind for the corporate for the final three years. Also, the combination of merchandise that we promote into the market tends to vary over time, and that additionally has an influence on the general gross margin for the corporate. There are conditions the place the commodity markets are in good condition, there are conditions the place commodity markets is usually a bit out of stability. We have a case proper now round reminiscence pricing, which is a headwind in the interim. So, there’s many places and takes. The indisputable fact that our providers enterprise is rising needs to be a constructive as a result of our providers margin are typically accretive to firm margins. There are many places and takes. We have a tendency to consider maximizing gross margin , as a result of we expect that is an important factor for buyers on the finish of the day. When we take a look at our observe file over years, I believe we have discovered a superb stability between unit progress and gross margins and income, and we’ll proceed to do this as we go ahead.

Sacconaghi: I wished to revisit this notion of provide and demand. I do know it is early and you may’t make predictions. I believe a standard investor query is that the iPhone X was made for accessible on the market. It rapidly had pushed out availability ranges to unprecedented ranges versus historical past. I believe the numerous query is that preliminary push-out a perform of uniquely robust demand versus historical past or is that push-out in availability actually a perform of a lot weaker provide versus historical past?

Tim Cook: The fact is we do not know. We put our greatest estimate into the steerage. As you’ll be able to see from the steerage, we’re very bullish. We really feel actually nice concerning the product lineup. We simply offered the primary items minutes in the past, and so we’ll see how issues go. Until you get all of them on the market, the place clients have the flexibility to demo and so forth, I believe any sort of combine dialogue could be very a lot estimating. So, we put our greatest estimates in—granted, we have by no means finished this earlier than, neither three iPhones or a staggered launch.

Jim Suva, Citi Group: What wouldn’t it take to be much more profitable in India? Is it a producing plant there along with your companions? Is it extra bodily shops? Is it extra worth factors? Is it that bandwidth has now caught to as much as many different international locations? On the AR/VR facet, the place will it actually present up in your earnings? Hardware gross sales? Services? Where will it’s monetized?

Tim Cook: In phrases of India, most of the stuff you talked about are right. Growing a market like India is a results of all of these issues, and doing all of them effectively. It’s badogous to the various years we put into China—it is constructing shops, it is constructing channels, it is constructing markets, it is constructing the developer ecosystem… it is having the fitting product lineup for the market. I really feel like we’re making good progress there and are gaining understanding of the market. But we nonetheless have an extended technique to go, which I form of see as a possibility, as a substitute of an issue. I do really feel nice concerning the progress fee. We began manufacturing the iPhone SE there six to 9 months in the past, and nearly all of iPhone SEs that we have offered within the home market final quarter have been manufactured there. We’re hoping that winds up saving some sum of money over time and avoiding among the compounding of taxes et cetera. The bandwidth situation… between the mbadive carriers there… investing the way in which they’re, the service in India is materially higher than it was simply 12 months in the past. There’s been a sea change there in a brief time frame. I be ok with all of that, however we have now an extended technique to go. In phrases of the monetization query on AR/VR, we are inclined to focus in the beginning on buyer expertise. And so, we’re all about ensuring the expertise is nice. We badume if we get the expertise proper, that income and earnings can be a results of getting that proper. We’re very a lot centered on the expertise proper now.

Brian White, Drexel Hamilton: If we check out mainland China, and we take into consideration iPhone eight and iPhone eight Plus, they have been on sale for some time now, what has been the overall response to these two new iPhones, and likewise, pre-orders across the iPhone X in mainland China?

Tim Cook: I hate to repeat this, however we do not actually disclose combine. We view it as aggressive data that we wish to maintain tightly ourselves. Int phrases of the way in which that the pre-order course of works in China within the channel—so, not in our direct channel, however within the broader service channel—they typically take indications of curiosity versus one thing that I might label a pre-order. So, I might hesitate to even quote a quantity for worry it might be misconstrued. We’ll discover out demand and the place the provision and demand meet a while sooner or later. I do not know when but. We’re actually excited to get going to search out out.

White: It’s fascinating that gross sales grew 16 % sequentially. If you take a look at the final 5 years, gross sales have been up seven % within the September quarter, in order that’s a mean. Yet, you did not have all of your iPhones available in the market. So, in the event you needed to, what would you attribute that to? It’s a fairly large disconnect—16 % versus a mean of seven %.

Tim Cook: Our rising market efficiency throughout the quarter was very robust. You take China out—it is even stronger—however you’ll be able to see that China rebounded. As I indicated earlier than, the China rebound was broad primarily based throughout the merchandise. And so, we simply had an exceptional quarter on iPad, on the Mac, on providers, on Apple Watch, on iPhone. I imply, we’re actually firing on all cylinders. And in order that, and our new merchandise, give us nice confidence headed into this vacation season that that is going to be the very best vacation season but.




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