Apple Postpones Release of HomePod Speaker



Apple launched its HomePod speaker in June and had stated the product would ship by the top of the yr.

Jim Wilson/The New York Times

SAN FRANCISCO — Apple is placing the brakes on the arrival this yr of HomePod, its much-ballyhooed rival to Amazon’s Echo sensible speaker.

On Friday, the corporate stated it could postpone the discharge of HomePod to early 2018. Apple launched the speaker this yr and was initially set to ship it subsequent month, however the firm stated it was nonetheless engaged on the product.

“We can’t wait for people to experience HomePod, Apple’s breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers,” Apple stated in a press release.

The postponement offers a setback to Apple in a number of methods. The firm is already behind rivals like Amazon, which pioneered the marketplace for audio system that may be managed with voice instructions and synthetic intelligence with the discharge of the unique Echo in 2015. The Echo, together with the digital badistant Alexa, turned a shock hit.

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Now Apple can even miss out on promoting HomePod in the course of the vacation purchasing season, essentially the most profitable time of yr for electronics makers. That might allow rivals to realize much more traction with their merchandise.

Amazon lately launched a household of latest Echo merchandise with decrease costs. The standard-size Echo speaker prices $100, considerably lower than its $180 predecessor.

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