As part of the current lLegal battle between Fortnite maker Epic and Apple, new information has come to light that confirms the most annoying of Apple iMessage app: that Apple could make a cross-platform version of iMessage for Android phones, but it won’t because it would be bad for business.
This information comes from the testimony that appears in Epic’s brief against Apple, which was recently published in Reddit. In the document, there are several statements from well-known Apple executives describing the reasons why Apple never made a cross-platform version of iMessage for Android devices.
In a quote dating back to 2013, Eddy Cue, who is now Apple’s senior vice president of Internet software and services, said that Apple “could have made a version [of iMessage] in Android that worked with iOS “, which offers the possibility that” the users of both platforms have been able to exchange messages with each other without problems “.
Sadly, it appears that several Apple executives were concerned that doing so would make it too easy for iPhone owners to leave the Apple ecosystem, with Apple’s senior vice president of software engineering, Craig Federighi, having said, “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones, ”a sentiment the Epic report says was also shared by Phil Schiller, who at the time was in charge of overseeing Apple’s App Store.
It seems that these sentiments have been known to Apple for quite some time. The report describes a 2016 comment from a former Apple employee who said “the number one hardest [reason] leaving the Apple universe app is iMessage … iMessage amounts to a serious crash, “and Schiller affirmed the comment saying,” Moving iMessage to Android will do us more harm than help us, this email illustrates why. “
What’s most depressing about these statements is that it removes any doubt that Apple could make an Android version of iMessage if it wanted to, but it hasn’t because Apple is more concerned with potentially making it easier for its customers to exit its ecosystem. resulting in an unnecessarily fragmented messaging ecosystem and the feeling that Apple is using manufactured exclusivity to hold iMessage users hostage.
Unfortunately, while these testimonials appear to be pretty damning for Apple, it’s unclear if these revelations will force Apple to reconsider migrating iMessage to Android in the future. But at least now we know for sure why it never happened before.