Apple launches premiere for iPhone 12 Mini, iPhone 12 Pro Max and HomePod Mini


The Apple iPhone 12 Pro Max has been unveiled during a virtual product launch.

Daniel Acker | Bloomberg Getty Images

Apple on Friday began accepting orders for the last two iPhone 12 models announced in October, including the iPhone 12 Pro Max and the iPhone 12 Mini. Its new HomePod Mini Smart Speaker is also available for an order of $ 99.

This is the first year Apple has introduced four different models of the iPhone at the same time, and it split the launch of the iPhone 12 / iPhone 12 Pro and the iPhone 12 Pro Max / iPhone 12 Mini between October and November. . The delay in a traditional September iPhone launch has been attributed to the ongoing proliferation of coronaviruses.

Apple’s revenue was down 20.7% year-over-year during Apple’s fourth quarter, largely because new iPhones were not yet available to purchase. Investors won’t know how popular the latest devices are until it reports its fiscal first quarter 2021 results.

The iPhone 12 Pro Max starts at $ 1,099 and is the largest display on the iPhone so far and includes some additional features on the regular $ 999 iPhone 12 Pro, such as improved low-light camera performance. The iPhone 12 Mini offers many of the same features as the regular iPhone 12, but has a smaller form factor that may appeal more to those who don’t want a bigger phone. It is the cheapest new option and starts at $ 699.

After Apple’s October incident, however, some analysts said that Apple failed to do a good job of explaining why consumers should buy more expensive Pro models than the regular iPhone 12, which CNBC said would give most of the model People should buy.

“Over the past phone cycles, we’ve realized that AAPL makes a strong case for why tech-savvy consumers should gravitate to the highest-end solutions (iPhone X in 2017, iPhone XS in 2018, iPhone 11 Pro in 2019), But we do not believe such a case was made vigorously in 2020, ”Deutsche Bank analysts said in a note in October.

The HomePod Mini Speaker can help Apple compete more effectively against Amazon and Google in the smart speaker market. The original HomePod still sells for $ 299, but it’s more expensive than the sub- $ 99 price you can pay for an Amazon Echo or Google Nest speaker. It has Siri built-in, which you can use to ask for weather, directions and more.

The iPhone 12 Pro and iPhone 12 Mini arrived in stores on November 13 and the HomePod Mini on November 16 in stores.

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