Apple launches new nationwide racial equality and justice initiative projects

Apple today announced a set of new projects as part of the $ 100 million Racial Equity and Justice Initiative (REJI) to remove systemic barriers to face injustice faced by communities of color Help.

Propel center rendering

Projects include the Propel Center, a global innovation and learning hub for historically black colleges and universities (HBCUs), an Apple Developer Academy to support coding and technical education for students in Detroit, and Black and Brown entrepreneurs Capital funding is included for.

Apple CEO Tim Cook said, “We are accountable for the urgent work of building a more equitable world – and these new projects send a clear indication of Apple’s enduring commitment.” “We are launching REJI’s latest initiative with partners from a wide range of industries and backgrounds – from students to teachers, developers, entrepreneurs, and community organizers to justice advocates – working together to empower those communities Who have taken the brunt of racism and discrimination far and wide. We are honored to help bear this vision, and to let our words and actions match the values ​​of equity and inclusion that we have always at Apple Are prized. “

The initiative builds on Apple’s work to advance racial equity in the education, economy, and criminal justice systems, and is headed by Apple’s vice president of environmental, policy and social initiatives Lisa Jackson.

“Everyone deserves equal access to the opportunity regardless of skin color or zip code,” Jackson said. “For too long, communities of color have faced grave injustice and institutional barriers to the pursuit of the American Dream, and we take pride in lending our voices and resources to build new engines of opportunity , That empowers, inspires and brings meaningful change. “

Apple is contributing $ 25 million to the Propel Center, designed to support the next generation of diverse leaders, providing innovative courses, technology support, career opportunities, and fellowship programs. The Propel Center will offer a wide range of educational tracks including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation and entrepreneurship. Along with offering internship opportunities, Apple’s experts will help develop the curriculum and provide ongoing mentorship and learning support.

Later this year, Apple will also open an Apple Developer Academy in Detroit. The academy is designed to empower young black entrepreneurs, creators and coders, helping them develop the skills needed for jobs in a rapidly growing iOS app economy. Started in collaboration with Michigan State University, the Apple Developer Academy curriculum will be open to all learners in Detroit, regardless of their educational background or have any previous coding experience.

In addition, Apple is today announcing two new investments in venture capital and banking spaces, with both projects designed to provide capital to minority-owned businesses. To support its investment in 1,000 companies with diverse founders over the next 20 years, the company will invest $ 10 million with Harlem Capital. In addition to providing capital to entrepreneurs of color, Harlem Capital will also lend its expertise to Apple’s broader efforts to expand access to economic opportunity. The firm will provide guidance and advice to students at the Detroit Developer Academy and participate in Apple’s Entrepreneur Camp for Black Founders and Developers. Apple will also support Harlem Capital’s internship program, which focuses on opening doors for aspiring women and minority investors.

The company will also invest $ 25 million in Siebert Williams Shank’s Clear Vision Impact Fund, which provides capital to small and medium-sized businesses with an emphasis on minority-owned companies. The fund looks to support businesses that operate or serve in underscore markets, and it promotes inclusive growth initiatives.

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Finally, Apple is making a contribution to The King Center, a living memorial to the legacy of Dr. Martin Luther King Jr., to share his teachings and inspire new generations to carry on their unfinished work. The following week, Drs. King’s daughter and CEO of The King Center, Drs. Bernice A. King will issue a call to encourage young people to give back to their communities as part of Apple’s “Challenge for Change” series – a set guide and learning-based dialogue on issues related to race and inequality Challenges.

The announcements follow news on Tuesday that Apple made a non-product related announcement today. Apple CEO C Team Cook gave an interview with CBS This Morning which focuses on today’s initiative and should air later today.

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