Apple launches iPhone 12 with 5G, A14 processor, high resolution

Apple’s new iPhone 12 brings 5G, a super retina XDR display, multiple colors, plus a new design that includes a ceramic shield to reinforce the glass

Apple has unveiled the 6.1-inch iPhone 12 at its September “Hi, Speed” event. Starting at $ 799, the iPhone 12 has flat sides instead of the previous curved design, but continues to be made of glass and aluminum.

Although the glass element has improved a lot, Apple is bringing its Super Retina XDR format to this entry-level iPhone. “All new displays have a higher resolution, which is twice as high as the iPhone 11,” said Kian Drens, vice president of iPhone product marketing. “Now it has 460 pixels per inch. So the text will be easier to read, and your photo will come in more detail.”

Along with improving the display of the display, Apple has strengthened the glass which is made from the front screen. “Continued iPhone 11 is the toughest in the industry,” Drance. “Our incredible materials engineering team is working closely with our partners at Corning, leaders in glass technology on a new state-of-the-art material.

“We call it Ceramic Shield,” she said. “[It] A new high temperature crystallization step goes beyond glass, adding nano ceramic crystals within the glass matrix to dramatically improve hardness. “

The iPhone 12 includes the Apple A14 Bionic processor which Apple says brings a 50% performance improvement over the iPhone 11.

It continues to have a dual-camera system, but Apple has improved it. “[The iPhone 12] There is an ultra wide camera that people love, and use to take inspirational photos and creative ways, “Drens said.”[It] There’s also a new wide camera … it allows more light to hit the sensor, making every picture better. “

Apple has added a modified wireless charging system named MagSafe. It is compatible with existing Qi wireless chargers, but Apple’s charger can deliver 15W.

Adding all these features, Apple has removed both the power adapter and wired headphones from the iPhone. Apple says that this reduction enables them to make substantially smaller boxes, to the extent that they can ship 70% more iPhones on shipping pallet.

“Customers already have more than 700 million Lightning headphones,” said Lisa Jackson, vice president of environmental, policy and social initiatives, “and many customers have moved to a wireless experience with AirPods, Beats, or other wireless headphones. “

“There are over two billion Apple power adapters in the world, and he is not counting billions of third-party adapters,” he continued. “So we are removing these items from the iPhone box, which reduces carbon emissions and avoids mining and use of precious materials.”

“Overall, the changes we’ve made to the iPhone 12 cut carbon emissions by more than 2 million metric tons annually,” Jackson continued. “It’s like removing 450,000 cars per year off the road. It’s huge. And we’re really proud that Apple is the flagship. We hope that others will follow as well, making this impact on our planet.” Will be big for me too. “

Apple’s new iPhone 12 will be available to pre-order in the US for $ 799. 6. Orders will start being received for customers from November.


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