Facebook CEO Mark Zuckerberg used early comments from the company’s fourth-quarter earnings call to blast Apple over its upcoming privacy changes, and to say that Facebook increasingly ranks Apple as one of its biggest competitors Looks at
Apple is gearing up for a software change that will ask iPhone and iPad users more prominently whether they want to share their information for ad-tracking purposes. The online advertising industry expects some percentage of users to choose not to share that information.
Facebook, which derives almost all of its revenue from online advertising, has been vocal about the change, running newspaper ads, publishing a website and running a blog post in which Apple argues against Opposing it, it has been claimed that “personal advertisements are at risk” Millions of small businesses rely on customers to find and reach them. ”
Zuckerberg suggested in his comments that Apple uses its position to help its own services, particularly its iMessage service, compete with Facebook’s Messenger and WhatsApp services.
“iMessage is an important linchpin of their ecosystem,” he said. “It comes pre-installed on every iPhone and they prefer it with private APIs and permissions, which is why iMessage is the most used messaging service in the US”
He said Apple’s business now relies more and more on acquiring a stake in apps and services.
“Apple has every kind of incentive to use its dominant platform position to see how our apps and other apps work, which they regularly do for their own preference.” “It affects the growth of millions of businesses around the world, including the upcoming iOS 14 changes.”
Zuckerberg also reiterated Facebook’s argument that Apple’s privacy changes would make it harder for small businesses to reach their customers with targeted ads.
“Apple may say they are doing this to help people, but the moves clearly track their competitive interests,” he said. “We and others are going against this for the foreseeable future.”
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