Apple is getting into podcasting for real

Illustration for Apple's article happening in podcasting for real

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As part of its ever-expanding slate of services, Apple is betting on original podcasting with its newly announced daily news program, Apple News Today.

The daily news podcast was part of a series of new offerings announced by Apple blog post On Wednesday and after a report from Bloomberg Last year that company was preparing to pony up for the podcast original – coincidentally, a few months after Spotify debuted Snapping Podcasting Companies For your service.

The game of services is a real rat race these days, just about everyone and their mom has launched a new streaming product of some kind. And Apple has expanded its services to include gaming, news, entertainment, and music, and has given that it has an entire app for such things – it will also lean into the original podcast.

Apple News Today, news and podcasts hosted by Apple News Editor Shumita Basu and Duttart Geraldino will be available from Monday morning. No specific coverage plan was revealed, but the company said the podcast would “guide listeners through the most engaging stories in the news – and how the world’s best journalists are covering them.”

The company also announced that it was rolling out Apple News + Audio stories starting on Wednesday and moving on to clips of around 20 per week. These are audio versions of Apple’s publishing partners’ long-form stories and will be available on Apple News +. Apple News, meanwhile, will receive additional local news citations from regional publishers for users in select cities, including the Bay Area, Houston, Los Angeles, New York, and San Francisco.

“Apple News showcases such great journalism, and we’re excited to help bring it alive in a new way with Apple News + audio stories and a new daily news show, Apple News Today,” Apple’s editor-in -Chief Lauren Kern News, said in a statement. “We also value many of our local news partners — our new local news feature highlights their work for readers who live in, and are interested in, those communities.”