Apple Has Given Drake Permission to Produce ‘Whatever He Chooses’ Amid His Push Into TV and Film


In an in-depth article about Drake’s push into the TV and movie business, The Hollywood Reporter claims that Apple has given the Toronto-born rapper permission to provide “whatever he chooses.”

Here’s what the report says, with emphasis ours:

But the most important indicator of Drake’s mbadive Hollywood push is whom he’s partnering with subsequent: Steve Golin, who runs Anonymous Content (one in every of Hollywood’s hottest manufacturing homes and residential of Spotlight and Mr. Robot), for an untitled TV collection; movie studio A24; and, maybe most importantly, Apple, which has given him the go-ahead to provide no matter he chooses — no less than, in keeping with Jimmy Iovine — simply because the cash-flush titan is poised to shake up the content material area.

Drake’s actual technique stays to be seen, however Apple says it should merely badist no matter he desires to do, in keeping with the report. After all, the artist has been a particularly priceless accomplice for Apple over the previous few years.

Drake and Apple’s Eddy Cue launched Apple Music at WWDC 2015 by way of Associated Press

Not solely did Drake badist unveil and promote Apple Music on stage when it launched in 2015, however he grew to become the primary artist to high one billion streams on the service along with his hit album “Views” final 12 months. His present OVO Sound Radio on Apple’s Beats 1 station additionally holds the document for essentially the most listened-to episode to this point.

“Drake almost single-handedly helped us become culturally relevant from the day we launched,” mentioned Robert Kondrk, a vp of Apple Music.

The report claims American rapper Future, who’s pals with Drake, might also have the inexperienced mild from Apple to provide content material.

“If I had a company today, I would give it to Drake and Future to run in a minute,” mentioned Jimmy Iovine, the document mogul who has labored at Apple since its $three billion acquisition of Beats in 2014. “They’re incredibly talented guys. Very, very gifted.”

Full Article: Drake’s Hotline to Hollywood: Inside an Ambitious Push Into Film and TV

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