Technically incorrect it offers a slightly twisted vision of the technology that our lives have taken.
We are all secretly in love with ourselves.
Selfies simply give us permission to express that love and show it to the world.
So Apple wants you to know that the iPhone X camera will make you look like you're the best.
In an ad published on Sunday, Cupertino gets the self-styled "Biggest Double", Muhammad Ali, to boost your self-esteem.
The soundtrack is one of the best speeches I have ever uttered. The one that the boxing genius explains how good he is.
The photos are selfies taken with the help of the portrait lighting function of the iPhone X.
Here, several fetching selfies are displayed in sync with Ali's famous words.
It has a "beautiful and colorful personality". He is "handsome, clean, cultured." As well as modest.
And that also describes you, does not it?
Yes, Portrait Lighting puts a lot of pressure on you to be perfect.
On the other hand, we all need a little help.
This announcement is very well done, which is not something I could say about too many Apple ads in recent times.
It also marks the return of Ali to Apple advertising. He was one of the so-called crazy people presented in what was truly one of the best Apple ads of all time.