Apple: ‘Fortnite’ interest fading, epic game using lawsuit for publicity


  • Apple has accused Epic Games of starting a legal battle between the two tech giants to generate interest in “Fortnite”.
  • In a new document presented on Tuesday, Apple stated that “Fortnite” was declining in popularity before the lawsuit.
  • Epic Games and Apple got into a fight after the App Store broke Epic’s rules about payment, for which Apple automatically charges a commission as high as 30%.
  • For more stories visit the Business Insider homepage.

Apple on Tuesday attacked Epic Games in a new court, claiming that the creator of “Fortnite” launched a lawsuit over in-app payments to generate interest in the game.

Prior to the trial, interest in “Fortnite” was falling, Apple argued.

“With nothing to do with Epic’s claims against Apple, Fortnite’s popularity is on the vane. As of July 2020, interest in Fortnite was reduced by nearly 70% compared to October 2019. This lawsuit (and the front -Page is in the headlines. Generated) appears to be part of a marketing campaign designed to bolster interest in Fortnite, “Apple said in the filing.

Following a fight between Apple and Epic Games last month, “Fortnite” launched a campaign against Apple, including a #FreeFortnite hashtag, and a tournament in which players could win anti-Apple awards. It also released a video parodying Apple’s famous “1984” ad.

Apple based its 70% figure on Google Trends data showing how many people searched for “Fortnite” since its launch in 2017.

It also cited an April report by Yahoo Finance which found that other Battle-Royale games are catching “Fortnite” in popularity, as well as an August 2019 report from Bloomberg stating that for “Fortnite” Revenue was slipping.

Apple’s filing is part of a battle with Epic over whether “Fortnite” should be allowed back to the App Store. Apple closed the App Store after it deliberately ignored the App Store rules on Epic payments.

To run on the App Store, Apple must use Apple’s payment system and pay a commission of 15% to 30%. Epic replaced Apple’s payment system in its place.

Epic tried to order a temporary ban to force “Fortnite” to be restored. The petition was dismissed on August 25 by the judge, who said that Epic had not demonstrated that the closure of the App Store would cause “irreparable damage”. The judge also said that Epic’s decision to dissolve its contract with Apple was deliberate.

Apple placed Epic in its new filing seeking help in court. “Epic sets the fire, and pours gasoline on it, and now asks this court for emergency assistance to get it out, even though Epic can only do so in an instant by following the terms of the contract, which Controls your relationship with Apple for years, ”it said.

Apple said that Epic could easily get back at the Epic Store if it backed out of using Apple’s payment system even while continuing to fight in court. “Epic can protect themselves from further damage – themselves, ‘Fortnite’ players, or third parties – with a keystroke.”

Epic argues that Apple’s payment system is anticomitic and artificially raises prices inside the app.

Epic is not the only developer to take issue with the rule: Other major players, including Spotify, have said the practice is anticommitic, and the system is the subject of a no-confidence investigation in the European Union.