Apple employees knew that if Steve Jobs turned off his iPhone, it meant one thing: BGR

Most of us, when we think of the late Apple co-founder Steve Jobs, probably obsess over the stereotype of him as an almost workaholic obsessed with details, whose almost mania when it came to the seemingly smallest details produced products. They changed the world like the iPhone and helped Apple become the most valuable company in the world.

But Jobs’ former executive assistant Naz Beheshti paints a different picture of her former boss in her new book. Pause. Breathe. Choose: become the CEO of your wellness. Primarily focused on his wellness coaching practice, he also peppered the book with nuggets about Apple’s fickle CEO who urged Apple to come up with a series of hit products like the Mac, iPod, iPhone, and iPad, which was known to melt when Employees didn’t live up to his standards, and it seems he also placed a lot of importance on quiet time, where he could take a mental break, without being interrupted by the demands of being a CEO. So on the rare occasions when he turned off his iPhone, Apple employees seem to have had a good idea of ​​where that meant Jobs was hiding: in the office of Jony Ive, Apple’s former chief designer, where he would be. dreaming about the future and playing with models and prototypes that Jobs often called his “toys.”

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“I quickly discovered what playtime was like for Steve Jobs and what it was one of the keys to his success as a great innovator,” Beheshti writes. “Whenever someone looked for Steve, or when he couldn’t be reached by phone, there was only one place where he was almost infallibly found: in the office of Jony Ive, the former Apple design director.”

Along these same lines, Beheshti said CNBC that the myth of Jobs as a tyrannical work-obsessed foreman has been exaggerated, to some extent. He meditated daily, he notes, “had strong relationships” and was physically active regularly; the latter was presumably a reference to the walks he used to take and which often included engaging in long conversations with people.

But it’s his penchant for making time to essentially hang out with Ive and his team that is particularly interesting, and even related to the constant connectivity many of us feel in the era of coronavirus, with the traditional lines between work and life. home life more blurry than ever. Even one of the most prosperous and prosperous business figures of all time, it seemed, recognized the need for clean breaks from work to recharge and recalibrate.

“We would lose our minds trying to get in touch with him, trying to bring him to his meetings,” Beheshti writes in his book. “At some point, we would have to call Jony’s office and request his help to get Steve out of his playtime … His time with Jony gave him the space and opportunity to laugh, imagine, create and feel a renewed Liberty sensation”.

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Andy is a Memphis reporter who also contributes to outlets like Fast Company and The Guardian. When he’s not writing about technology, he can be found hunched protectively over his burgeoning vinyl collection, as well as minding his whovianism and choking on a variety of TV shows he probably doesn’t like.


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