Analogue will crack down on resellers when pocket orders are reopened


Retro game fans have more opportunities to order Analogue’s Pocket this year. The portable console that can play Game Boy, Game Gear, Neo Geo Pocket Color, and Atari Lynx games from original cartridges was pre-ordered last year and sold out within minutes. The company delayed its launch until May 2021 due to the “unfortunate global state of affairs and supply chain challenges,” but has published a new announcement assuring interested buyers that it will sell more units in the future.

At the moment, the status of Pocket on the Analogue website remains “Out of Stock”, with the option to be notified when it is available. Analogue’s announcement makes it clear that it will actually be available for purchase again, and that status is not permanent. Pocket is not a limited edition device, he wrote, and “[m]ore Pockets will be available for purchase in 2021. “Additionally, the company is taking steps to prevent bots and resellers from purchasing units and selling them at inflated prices.

For starters, you promise to implement robust bot protection in your store. All orders placed by bots will be canceled, which usually happens when a product first comes out for preorder or sale. Additionally, the company will monitor websites like eBay for listings that resell pre-orders and report them directly to e-commerce platforms. It will also cancel all pre-orders listed for resale. While Analogue didn’t say exactly when Pocket will be available for purchase again, it is encouraging interested buyers to sign up for a notification for now.

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