Analogue Pocket pre-orders will return in 2021, with anti-bot and scalper measures


When high-end console maker Analogue opened pre-orders for its beautiful Game Boy-inspired handheld, Pocket, the laptop sold out almost instantly. The $ 199.99 device, which plays games from Neo Geo Pocket Color, Atari Lynx and Sega Game Gear, as well as several generations of Game Boy titles, was highly coveted but rare. People who didn’t get a pre-order for Analogue Pocket were, to put it lightly, disappointed.

But Analogue said in an update Monday that it plans to make (and sell) more handheld devices, emphasizing that the all-in-one laptop was never intended to be a limited-edition item. Analogue wants to do more, but pointed to supply problems caused by the “current global situation,” also known as the ongoing COVID-19 pandemic.

“More pockets will be available for purchase in 2021,” Analogue said. “With all things considered, we will do our best to keep Pocket in stock in 2021.” The company suggested signing up for a stock notification in its online store.

Additionally, Analogue said it is taking “careful steps to address bots” and resellers who resell pre-orders of their devices on sites like eBay.

“Analogue will implement strong bot protection in Analogue Store,” the company said. “This should significantly protect against bots during product launches in the Analog Store and ensure that real users can purchase Analog products. All orders placed via bots will be canceled and your inventory will be assigned to real users. “

The company said it also plans to monitor reselling websites, such as eBay, for sellers who place their own pre-orders. Analogue plans to inform resellers and cancel any pre-orders that are listed for resale.

Analogue announced Pocket in Fall 2019. Analogue Pocket plays ready-to-use Game Boy, Game Boy Color and Game Boy Advance cartridges, and can play games from other handheld systems with cartridge adapters. The handheld was originally scheduled for release in 2020, but was delayed until May 2021 before pre-orders went live.

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