Amazon’s newest Whole Foods worth cuts embrace deeper reductions for Prime members

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Amazon right now unveiled a preview of its official rewards program for Whole Foods customers by slashing costs on turkeys and different gadgets forward of the vacations, whereas providing even deeper reductions to clients who’re additionally Amazon Prime members. Amazon’s plan to reward Prime members with extra financial savings was beforehand introduced by the businesses as one of many many integrations and perks following Amazon’s $13.7 billion acquisition of the grocery retailer chain this yr.

Following the deal’s shut, Amazon instantly made good on a few of these guarantees by reducing costs on choose grocery gadgets.

Today, Amazon is providing a small, however highly effective, instance of what the financial savings for Prime members might appear like because the low cost program kicks off.

In an announcement, Whole Foods says that it’s reducing costs on choose natural turkeys to $three.49 per pound, and on no-antibiotic turkeys to $2.49 per pound, beginning now.

But Prime members pays even much less – they’ll solely be charged $2.99 per pound and $1.99 per pound, respectively.

The grocery chain additionally launched a brand new wave of worth cuts throughout gadgets, together with staples and vacation favorites, it says.

This consists of decrease costs on Value Pack Boneless Skinless Chicken Breasts (Organic and No Antibiotic), Responsibly Farmed Raw Peeled Shrimp, 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes.

However, the value cuts lengthen past Whole Foods’ personal manufacturers and produce.

It may even supply decrease costs on well-known and natural manufacturers like natural rice from Lundberg Family Farms, natural beans from Eden Foods, natural rooster and vegetable broths from Pacific Foods, natural eggs and milk from Organic Valley, toothpaste from Tom’s of Maine, Pasture Raised Eggs from Vital Farms, plus Chobani Yogurt, California Olive Ranch EVOO, Siggis Yogurt, Applegate Hot Dogs, and Fage Yogurt.

Amazon has not wasted any time in leveraging its Whole Foods brick-and-mortar footprint. Beyond the value cuts, Amazon is promoting its gadgets at Whole Foods, like Fire tablets and Echo audio system, and even working quite a lot of pop-up vacation outlets, instance.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” stated John Mackey, Whole Foods Market co-founder and CEO, in an announcement in regards to the new reductions. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food,” he added.

Prime members who need to reap the benefits of the turkey reductions should print a coupon from Amazon’s web site to be introduced at checkout. If the shopper already purchased a turkey, they’ll return to the shop for a credit score, the web site notes. Presumably, when the 2 firms’ programs are built-in, a bodily coupon will not be required.

The discounted turkeys will be reserved on-line then picked up at an area retailer, or purchased on clients’ common procuring journey. In that case, clients are suggested to search for the turkeys marked with an orange stripe that claims “Special Savings.”

The announcement of the value cuts has already impacted the shares for rival chains, FT experiences. Shares of Kroger, Sprouts Farmers Market, Costco and Walmart fell on Wednesday, following the information.

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