Amazon’s Fire TV and Luna Cloud Gaming boss went to Unity


Amazon’s Fire TV chief Kindle and its new cloud gaming service Luna left the company this month. Marc Whitten has joined Unity as an executive in the company’s Unity Create business. Unity is a cross-platform game engine that many developers use to run their games on multiple devices.

Whitten’s departure, detected by Matthew Ball On twitter, comes less than six months after Amazon launched an early access version of Luna, the company’s new cloud gaming service. It also comes during the same month that Google announced that it will be closing its internal game development studios for Stadia. That has left the writing on the wall for Stadia, as it seems more and more that Google will be focusing on licensing the underlying technology it has developed to industry partners.

Amazon’s Luna is currently available on PC, Mac, iOS, and Android as long as you’re invited to try the service. Amazon has also expanded Luna devices to Fire TV without an invite, but it’s still limited to just the US at this time. It’s unclear when Amazon plans to make Luna more widely available.

Whitten confirmed his departure from Amazon yesterday on Twitter. “I’m researching Unity, of course, but it’s really fun to see the amount of energy, passion and love of the creator / user here,” he said.

Before Whitten came to Amazon, he spent 14 years at Microsoft helping launch three Xbox consoles. Whitten left Microsoft in 2014 to take over as a product manager at wireless audio company Sonos. He has spent the last almost five years overseeing Fire TV, Amazon’s Kindle devices, and the launch of Luna.



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