Amazon wins the rights to broadcast 20 Premier League football games in the US UU

For the victory.

Amazon Inc. (AMZN) purchased a three-year rights package to broadcast Premiership football in the UK as the online giant continues to take hold in major European sports markets.

The purchase of 20 Premier League games per season, beginning in 2019, was completed on Thursday, adding Amazon to the list of online companies that extend their reach to global sports rights. According to the cost of the auction of rights of the Premier League in February, which saw the rights of 128 parties sold for 4,600 million dollars, Amazon would have paid around 12.5 million dollars per game.

"The League has completed the sale of the remaining two packages of living rights in the United Kingdom, one for BT Sport and the other for Amazon," the Premier League said on Thursday. "The G package, acquired by BT Sport, includes the rights to broadcast several divided weekend matches, a new initiative that will create an opportunity for a mid-season break for players."

"Package F, acquired by Amazon Prime Video, includes the right, for the first time in the UK, to make available a full round of Premier League matches live," added the League.

Britain's Premier League, the most vigilant club team competition in the world, has already sold five of its seven television packages in auctions in recent months for a total of around $ 6 billion.

The first, which includes the rights of 128 parties, was won by the British chain Sky plc (SKY), which is currently blocked by an acquisition battle between 21 Century Fox (FOX) of Rupert Murdoch, Walt Disney Corp. ( DIS) by Robert Iger and Comcast Corp. (CMCSA) by Brian Roberts, for £ 3.6 billion. The second of the largest packages was sold to the UK telecommunications giant BT Group plc (BT) for £ 885 million. BT paid another £ 90 million to broadcast 20 additional games per season on Thursday.

"The financial results of the 2016/17 season completely confirmed the position of the English Premier League as the market leader, with record revenues of £ 4.5 billion, as each of the 20 clubs set their own record of personal annual income ". Deloitte said Thursday in his 27th Annual Review of Football Finance. "With the growth of revenues exceeding the growth in the salary mbad, no club reported an operational loss and only one reported a salary / income ratio higher than UEFA's guideline for the club's financial health of 70%"

Amazon , who paid around $ 13.5 million to broadcast ATP tennis matches this year. Facebook Inc. (FB) closed an agreement in April to broadcast 25 major league games while social network rival Twitter Inc. (TWTR) has the right to broadcast a previous program to the National Football League after losing its contract. Thursday night with Amazon. year.

Amazon shares recorded a modest increase over their closing price of $ 1,695.75 and have risen around 45% so far this year.

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