On Thursday, the e-commerce callus officially announced a new checkout-counter device, which will allow shoppers to pay for groceries at retail outlets using the palms of their hands – revealed a year after the post That the project was working.
The so-called Amazon One device uses high-tech imaging and algorithms to create and detect a “unique palm signature” based on ridges, lines, and veins in each person’s hand.
The system, which the company has rolled out at its two Amazon Go stores in Seattle, uses biometric information to link each hand to the credit card that the shopper has on file.
“We believe that Amazon One has wide applicability beyond our retail stores, so we plan to also serve third parties such as retailers, stadiums, and office buildings to allow more people to visit this facility and more locations.” Benefit, ”Dilip Kumar Amazon, vice president of physical retail and technology, wrote in a blog post.
The Post reported last year that Amazon’s ultimate goal is to roll out its hand scanners at all Whole Foods supermarkets.
Amazon acquired the organic-goods chain in June 2017 for $ 13.4 billion.
At the time of The Post’s 2019 report, an Amazon spokesperson refused to answer questions about the technology, then renamed the code “ProjectVille”.
While a regular card transaction typically takes between three and four seconds, Amazon’s technology can process the charge in less than 300 milliseconds, said a person familiar with the project.
“Retailers have always been interested in faster checkouts,” Majd Maqsad, the founder and chief executive of Status Money, a personal finance site, told the Post in 2019.
“You just have to walk in whole foods to wait to see the huge number of people. It is a large scale friction point. ”
If the technology succeeds, it can also help encourage consumers to spend full money when they visit Whole Foods, Maksad said.
“People have to spend more when they don’t have the experience of touching something like money,” said Motive. “The usefulness of money becomes more.”
The gadget builds on the “Just Walk Out” technology that Amazon uses in its Go Store, which lets shoppers discover they charge them once they leave and once without charging them a checkout line Huh.
Amazon also plans to extend cashier-less technology to Whole Foods, as The Post reported last month.
Kumar said that Palm Images is Amazon One encrypted and stored in a “highly secure” cloud and customers can request to use it.